With the national above-scale dairy product production reaching 30.55 million tons from January to December in 2023, an increase of 3.08% year-on-year, the dairy product industry has shown a steady growth trend. Against this backdrop, the advancement of technology, especially the application of digital technology, is profoundly changing the operation mode and industry chain structure of companies. Digitization has become not only a key factor in enhancing the competitiveness of enterprises, but also the core driving force for promoting high-quality development of the industry.
"Making cheese with love and fulfilling dreams. Firmly pursuing high growth and setting sail again".
As a "flagship" for the development of China's cheese industry, Shanghai Milkground Food Tech is actively promoting the development of China's cheese industry into a new stage. The president of Shanghai Milkground Food Tech, Xiou Chai, proposed the "three major battles" for the future at the 2024 annual meeting. Indeed, to win these three battles, it is necessary to have the strategic support of Shanghai Milkground Food Tech's digitization. Therefore, the construction of Shanghai Milkground Food Tech's digital marketing platform will become a core part of this strategy. This platform is not only an important entry point for Shanghai Milkground Food Tech's marketing digitization transformation, but also the starting point for setting sail into the digitization ocean and embarking on a new journey of growth.
Recently, Shanghai Milkground Food Tech officially held the launch meeting for the digital marketing platform project and began deep cooperation with Xuanwu Cloud and Xuanxun to jointly build and operate the digital marketing platform, and explore and innovate marketing digitization together. A total of more than 80 members, including high-level leaders from both sides such as Ren Song, executive president of Shanghai Milkground Food Tech, and Chen Yonghui, president of Xuanwu Cloud, and core members of the project team, participated in the launch meeting online and offline.
The launch of the digital marketing platform project has milestone significance for Shanghai Milkground Food Tech, as it is not only a key measure to support the company's future high-speed development, but also a solid foundation for further improving the "precision at low temperature and extensive sales at room temperature" omni-channel operation mode. Through the construction and operation of the digital marketing platform, Shanghai Milkground Food Tech will inject new vitality and momentum into the cheese industry and contribute more wisdom and strength to the sustained development of the industry.
As the host of this conference, Duan Jinglong, general manager of the Shanghai Milkground Food Tech Digital Operation Center, said that the digitalization wave is unstoppable, and digitization has become one of the strategic focuses of Shanghai Milkground Food Tech. Through the upgrade and reconstruction of the digital marketing system project in this issue, the center will focus on achieving two core goals, namely, realizing "top-down blueprint design to drive business transformation" and "comprehensive upgrade from bottom-level technical architecture".
Furthermore, Ren Song, president of Shanghai Milkground Food Tech, emphasized that the construction of the digital marketing platform should be correctly recognized. In addition to system implementation, the core purpose is to improve capabilities. The promotion of the digital marketing platform project not only requires the participation of IT, but also more importantly, the full participation of business departments. At the same time, President Ren also said that although the project is named upgrade, it actually hopes to truly achieve business traction and promote capability improvement during the process.
Based on this, Ren Song has two expectations for the project: first, the success of the project requires the input of the entire workforce to ensure consistency at critical nodes and to pull information together during the project process; second, he hopes everyone can reach a consensus that the landing of this system is the most important part of the company's business management, and hopes everyone can devote all their time and energy to it. At the same time, President Ren also hopes that Xuanwu Cloud can not only invest resources to support the project and put its experience into practice, but also bring more industry best practices.
In response, Chen Yi, director of consulting business at Xuanwu Cloud, focused on the core business key points of the digital marketing project and the blueprint design ideas, and described in detail the methodology, project support system, current progress and the next phase of the project implementation around Shanghai Milkground Food Tech’s project. She pointed out that the methodology of the project will ensure that we follow the established path and steps, and the support system provides a solid backing for the smooth progress of the project.
As an important partner of Xuanwu Cloud and Xuanxun for coffee blue cheese，Xuanwu Cloud and Xuanxun have also put full sincerity into promoting the successful landing of the project. In response to the special discussion, the two sides project groups jointly determined 9 special subjects, preparation of discussion materials, and best practices in the industry, and hope that the marketing management system improvement group and project team can work together to achieve results.
Furthermore, Chen Yonghui, president of Xuanwu Cloud, further emphasized that the upgrade of the digital marketing platform is not only a technical update, but also a firm manifestation of Shanghai Milkground Food Tech's strategic transformation. Xuanwu Cloud and Xuanxun have been focusing on researching the digitization of marketing in the consumer goods industry and the transformation of marketing business, gaining a deep understanding and accumulating many customers' best practice experience. With these deep industry insights and rich best practices, Xuanwu Cloud and Xuanxun will fully support Shanghai Milkground Food Tech's transformation.
Mr. Chen stated that Xuanwu Cloud and Xuanxun highly value this project, not only will senior executives be deeply involved in the project, but also high-quality resources including industry research institutes will be invested to ensure the success of the project and promote business transformation. It is hoped that both parties will work together to create the Shanghai Milkground Food Tech digital marketing platform as an industry benchmark, helping Shanghai Milkground Food Tech to move towards higher peaks of success in the industry.
With the continuous development of the internet, it has become increasingly important for enterprises to use digital means to carry out more efficient and personalized marketing. As an industry leader, Shanghai Milkground Food Tech has chosen Xuanwu Cloud and Xuanxun as its partner in upgrading its digital operations. With over 10 years of experience in building digital systems for hundreds of companies, Xuanwu Cloud and Xuanxun will surely help create a smart and digital Shanghai Milkground Food Tech, empowering its sustainable growth.
The successful launch of the kick-off meeting is just the beginning. In the future, Xuanwu Cloud and Xuanxun will join hands with Shanghai Milkground Food Tech, taking love as the origin and striving as the radius, to create a completely new digital path on the cheese track in China.