Mercari has started collaborating with the largest CtoC marketplace in South Korea, called 'Lei Market' (Ponjan), to expand cross-border sales.

Mercari · Jun 19 23:00

株式会社メルカリ（以下、メルカリ）は、2024年6月20日より越境販売の経路拡大に向け、韓国CtoCマーケットプレイス最大手「雷市場」（ポンジャン）を運営する株式会社雷市場と提携したことをお知らせいたします。

背景

メルカリは、中期的な経営戦略としてさらなるグローバル展開に力を入れており、2019年から越境販売を開始し^※1、国内だけでなく海外のお客さまを含めた循環型社会の実現を推進しております。2023年2月には新たに越境EC事業者との連携を拡大し始め、連携企業数は累計で70社以上^※2となりました。
また、2024年4月に海外のお客さまの多言語対応へのニーズに合わせて、Webページの多言語（英語・繁体字・中国語・韓国語）対応を開始^※3し、よりスムーズに「メルカリ」をご利用いただけるよう取り組みを開始いたしました。韓国の中古取引市場は2023年に30兆ウォン（約3.4兆円^※4）を超え、15年で約7.5倍成長しています。また2025年には43兆ウォン（約4.9兆円）に規模に拡大すると予測^※5されています。
特に、韓国では「メルカリ」の商品でメンズファッションカテゴリーの取引が多く、日本限定版のキャラクターグッズや、トレーディングカードなども人気が高い傾向^※6があり、韓国最大手のCtoCマーケットプレイスである「雷市場」（ポンジャン）との連携を行うことで、CtoC取引の国境をなくし、出品者と購入者の両方により豊かなリコマース体験の提供を目指してまいります。

※1：「メルカリ」、100か国以上での越境販売を開始（2019年11月）https://about.mercari.com/press/news/articles/20191115_crossborder/
※2：2024年5月末時点
※3：メルカリ、海外越境サービスの利用者向けWebページの多言語（英語・繁体字中国語・韓国語）対応を開始（2024年4月）https://about.mercari.com/press/news/articles/20240430_xbmultilingual/
※4：2024年6月19日の為替レート参照
※5：Korea Internet & Security Agency (KISA)の発表資料参照
※6：調査期間：2023年6月1日〜2024年5月31日、調査対象：「メルカリ」の代理購入サービスであるBuyeeを通じた該当期間の取引

概要

今回の連携により、韓国で「雷市場」（ポンジャン）のサービスを利用するお客さまはアプリに新設された「海外タブ」で「メルカリ」の商品を購入することができます。
なお、今回の連携にあたりまずは「雷市場」（ポンジャン）で最も多く取引されているファッションカテゴリーより連携を開始し、徐々に取引カテゴリーと品目を増やしていく予定です。

※アプリのイメージ

メルカリは、今後さらに国内だけでなく、さまざまなお客さまへ「メルカリ」での購入体験を提供することを目的としています。あらゆる属性のお客さまニーズへの対応に向け、利便性を追求することで、より多くのモノが循環し、誰もが新たな価値を生みだせる社会の実現を目指します。

「雷市場」（ポンジャン）について

「雷市場」（ポンジャン）は2011年にローンチした韓国を代表する中古取引プラットフォームです。2023年に約2兆5000億ウォン（約2,800億円^※4）に達する年間取引額を記録し、スニーカー、ブランド品をはじめとするファッション商品やデジタル機器、ゴルフ、自転車などの趣味用品を取引する「ファッションおよび嗜好品中古取引アプリ」としての地位を確立しました。雷市場（ポンジャン）は「新しい技術が作るストレスのない中古取引体験」というミッションのもと、世の中のすべての物の価値が健全に循環する持続可能な消費文化を形成することに尽力しています。特に、独自の安全決済サービス「BungaePay（ポンゲペイ）」や、ブランド品の真贋鑑定、クリーニング、ポリッシングなど中古取引のトータルケアサービスを提供する「BungaeCare（ポンゲケア）」、中古スマートフォンの相場確認および買取・販売サービスなど、便利で安全な中古取引のための顧客革新を続けています。
Webサイト：https://bgzt.co.kr/

※4：2024年6月19日の為替レート参照

Mercari Co., Ltd. (hereinafter referred to as "Mercari") announced that it has partnered with Pungja Market Co., Ltd., which operates the largest CtoC marketplace in South Korea. This is in order to expand its cross-border sales route from June 20, 2024. As part of its medium-term management strategy, Mercari focuses on further global expansion and has been promoting the realization of a circular economy including overseas customers since 2019 when it started cross-border sales.

Background

In February 2023, it began to expand its collaboration with overseas EC businesses, with the number of collaboration companies totaling more than 70. In April 2024, in response to the needs of overseas customers for multilingual support, it started to support multiple languages (English, traditional Chinese, simplified Chinese, and Korean) on its website to make it easier for customers to use Mercari. South Korea's second-hand trading market exceeded KRW 30 trillion (about JPY 3.4 trillion) in 2023, growing about 7.5 times in 15 years. It is also predicted that the market will expand to KRW 43 trillion (about JPY 4.9 trillion) in 2025.^※1Please use your Futubull account to access the feature.^※2It has become next door.
In order to meet the needs of overseas customers for multi-language support, we have started to support multi-language (English, traditional Chinese, Chinese, Korean) on our website from April 2024, and are working to make it smoother to use "Mercari".^※3and Korean Won 30 trillion (approximately 3.4 trillion yen) in 2023, which is about 7.5 times the growth in 15 years. It is predicted that it will expand to 43 trillion won (about 4.9 trillion yen) in 2025.^※4^*5
Especially in Korea, men's fashion category transactions are popular on "Mercari", and there is a trend of high popularity for Japan limited edition character goods and trading cards.^{Source (Note 6): Fujifilm Marketing Research Division "Regarding Women's Skincare Trends from 2019 to 2020"}In particular, men's fashion category of Mercari's products is popular in South Korea, and Japan limited edition character goods and trading cards are also popular. By collaborating with Pungja Market, South Korea's largest CtoC marketplace, we aim to eliminate the border of CtoC transactions and provide rich re-commerce experience to both sellers and buyers.

*1: Mercari launched cross-border sales in over 100 countries (November 2019) https://about.mercari.com/press/news/articles/20191115_crossborder/※2: As of the end of May 2024
*3: Mercari began supporting multiple languages (English, traditional Chinese, simplified Chinese, and Korean) on its website for overseas cross-border service users (April 2024). https://about.mercari.com/press/news/articles/20240430_xbmultilingual/
*3: Mercari has begun to support multi-language (English, traditional Chinese, Korean) on its overseas cross-border service page (April 2024).https://about.mercari.com/press/news/articles/20240430_xbmultilingual/
*4: Exchange rate as of June 19, 2024.
*5: Refer to the announcement material of Korea Internet & Security Agency (KISA).
*6: Survey period: June 1, 2023 to May 31, 2024. Survey object: Transactions of the Buyee proxy purchase service for "Mercari" during the corresponding period.

Overview:

As a result of this collaboration, South Korean customers who use Pungja Market's service can purchase Mercari's products on the app's new "Overseas" tab. In addition, with this collaboration, it plans to start with the fashion category, which has the most transactions on Pungja Market, and gradually increase the number of transaction categories and items.
In order to collaborate on this occasion, starting with the fashion category that is most traded on the "Rai Market" (Ponjeong), we plan to gradually increase the number of trading categories and items.

* App image

Mercari aims to provide a purchasing experience on Mercari not only domestically but also to various customers. By pursuing convenience to respond to customers' needs of all attributes, more things can circulate, and we aim to realize a society where everyone can create new value.

"Ponjang" is a leading used goods trading platform in South Korea that was launched in 2011. It has established its position as a "fashion and hobby used goods trading app," which deals with fashion products such as sneakers and luxury goods, digital devices, golf clubs, bicycles, and others, recording an annual transaction volume of approximately KRW 2.5 trillion (about JPY 280 billion) in 2023. Based on the mission of "Stress-free used trading experience created by new technology," Ponjang is committed to forming a sustainable consumption culture where the value of all things in the world circulates healthily. In particular, it continues to innovate for customer convenience and safety in used trading, such as BungaePay, a proprietary secure payment service, BungaeCare, a total care service for used goods trading, including authentication, cleaning, and polishing of luxury goods, and assessing the market prices of used smartphones for buying and selling.

Please use your Futubull account to access the feature.^※4On June 19, 2024, using the exchange rate, the annual trading volume of Ponjang, a used trading platform, which was launched in 2011 and has established its position as a "fashion and hobby used goods trading app," dealing with fashion products such as sneakers and luxury goods, digital devices, golf clubs, bicycles, and others, recorded approximately KRW 2.5 trillion (about JPY 280 billion) and is striving to create a sustainable consumption culture where the value of all things in the world circulates healthily based on Ponjang's mission of "Stress-free used trading experience created by new technology." In particular, it continues to innovate for customer convenience and safety in used trading, such as BungaePay, a proprietary secure payment service, BungaeCare, a total care service for used goods trading, including authentication, cleaning, and polishing of luxury goods, and assessing the market prices of used smartphones for buying and selling.
Website:https://bgzt.co.kr/

Reference exchange rates on June 19, 2024.

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メルカリ、越境販売拡大に向けて韓国最大手CtoCマーケットプレイス「雷市場」（ポンジャン）との連携を開始

Mercari has started collaborating with the largest CtoC marketplace in South Korea, called 'Lei Market' (Ponjan), to expand cross-border sales.

背景

概要

「雷市場」（ポンジャン）について

Background

Overview:

Risk Disclaimer

Statement