According to the Smart Finance app, Target (TGT.US) announced on Thursday that it plans to introduce a new generative AI tool to its team members in nearly 2,000 stores before August. The company said that the launch of this generative artificial intelligence will make it the first large retailer to provide this technology to store team members across the United States.

The AI-driven chat robot of siasun robot&automation's Store Companion in Target will be able to answer procedural questions at work, assist new team members, support store operation management, etc. Its goal is to make team members work easier, enable them to work faster and more efficiently, provide faster service and deeper customer engagement.

This move is part of Target's broader strategic approach of using generative AI throughout its operations to enhance its team capabilities, improve customer experiences and support the company's long-term growth.

The Store Companion chatbot will be provided as an application on handheld devices specially designed for store team members, providing them with instant answers to questions about processes and procedures.

Target said early feedback from pilot teams showed that the Store Companion had a positive impact on their daily work.

The Store Companion is just the latest example of Target's accelerated use of generative AI to create more personalized and intuitive experiences for team members and consumers.

Target mentioned the benefits of using generative AI in the last earnings conference call.

"We recently conducted a trial with one of our largest suppliers to test our personalization capabilities for customers in the personal care category. We are very encouraged by the early test results, which show that personalized promotions are converting at nearly three times the rate of mass offers and sales are improve across the entire category."