Limiting 'Apple Intelligence' Features Not A Tactic To Boost iPhone Sales, Say Top Executives: 'We Would've Been Smart Enough Just To Do Our Most Recent IPads And Macs, Too'

Benzinga · Jun 20 19:46

Apple Inc.(NASDAQ:AAPL) has unveiled its new AI features, collectively known as Apple Intelligence, which will only be available on the latest iPhone 15 Pro and Pro Max models. Now, Cupertino's top executives have clarified that the features are not a ploy to drive new iPhone sales.

What Happened: Apple's new AI features, which are part of iOS 18, iPadOS 18, and macOS Sequoia, will only be accessible on the iPhone 15 Pro and Pro Max models. The AI features utilize on-device, generative large-language models to enhance the user experience across Apple devices.

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Limiting 'Apple Intelligence' Features Not A Tactic To Boost iPhone Sales, Say Top Executives: 'We Would've Been Smart Enough Just To Do Our Most Recent IPads And Macs, Too'

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