On June 20, 2024, the 2024 World Intelligent Industry Expo was held in Tianjin. As a strategic partner of this fair, the booth of Bohai Bank Co., Ltd. (hereinafter referred to as “Bohai Bank”) made a wonderful appearance in the N24 digital finance exhibition area with the theme of “Intelligent Interconnection, Bohai Bank Leads”, and participated in the event with top academics, industry elites, think tanks, and professional media from around the world in the field of intelligent technology.
Walking into the exhibition area, visitors felt like they had a smart trip with Bohai Bank. The first thing that caught my eye was a high-tech CNC ball with blue and green as the main colors of Bohai Bank on the top. The beating ball fluctuates between light and shadow, showing a sense of technology and artistry. The entire exhibition area is divided into nine areas, including an intelligent management exhibition area, an online finance exhibition area, a corporate finance exhibition area, a trading bank exhibition area, a personal finance exhibition area, a wealth management exhibition area, a front desk reception area, a gift distribution area, and a group photo area. The exhibition area showed the audience the strategic development and digital transformation of the company's financial business, the intelligent development of personal finance business, and the transformation development brought about by intelligent management through interactive games, sound, light and video. Through multi-dimensional interactive viewing, Bohai Bank showed the firm determination of Bohai Bank to share the times and walk with its peers, focusing on showcasing the “Imprint of Bohai Sea” of financial wisdom and innovative achievements.
Dancing with technology to promote the intelligent transformation of financial services
As the only national joint-stock commercial bank headquartered in Tianjin, Bohai Bank has steadfastly carried out its mission in recent years, focusing on its main business, maintaining integrity and innovation, focusing on the “five major articles” of technology finance, green finance, inclusive finance, pension finance, and digital finance to accelerate the deepening of digital finance, activate digital business momentum, steadily improve its ability and level of service to the real economy, and build core competitiveness in the new era.
At this exhibition, Bohai Bank showcased all aspects of exploring the new results of “digital finance” to empower business development, actively lay out digital finance infrastructure, strengthen the empowerment of key areas, promote data element empowerment, innovatively launch “Bobank Express Loan”, “Boyin Hainachi”, and “Bobank e-Pay” to comprehensively build a wholesale business ecosystem to consolidate and expand the advantages of the digital economy through digital innovation; at the same time continuously exploring new paths of digital customer operation, building and optimizing mobile banking, focusing on improving the digital marketing service system, enriching retail product shelves and optimizing digital marketing strategies. Products such as “Featured Debit Card”, “Mobile Banking 6.2”, “Remote Banking Center Intelligent Service System”, and “Wealth Management Service Trust Product System and Order Placement System” enhance digital management capabilities through an ecological customer acquisition model, making visitors feel that Bohai Bank uses customer experience as an important entry point to build its own moat, showcasing the “Bohai Imprint” of financial wisdom and innovative achievements to the public. At the same time, the exhibition site can also create a Bohai Bank commemorative card for the 2024 World Intelligent Industry Expo for visitors. The exclusive customized commemorative card is not only a physical memory carrier, but also an expression and cohesion of Bohai Bank's financial digitalization spirit.
In the future, Bohai Bank will continue to fully implement the new development concept, actively integrate and build a new development pattern, accelerate the application of fintech innovation and achievements, further cultivate the real economy, services and deep integration of industrial digitalization, accelerate the construction of a multi-level, wide-coverage, diversified and sustainable “Five Articles” service system, and serve the high-quality development of the real economy with high-quality financial development, and set sail for the future and development.