According to the Intelligence Finance APP, TCL Electronics (01070) rose more than 3%, as of writing, up 3.04%, reported at HKD 6.44, with a turnover of HKD 20.2977 million.

On the news front, the 2024 European Cup recently kicked off in Germany, and TCL previously announced that it has become the official partner of five national teams: Germany, Spain, Italy, Poland and Slovakia. In addition, TCL also announced that it has become the official partner of the 2024 Americas Cup. This is the third time TCL has partnered with the Americas Cup after 2019 and 2021. China Merchants Securities pointed out that 2024 is a super sports event year, with the European Cup in June and the Americas Cup head-to-head, and the grand opening of the Paris Olympic Games in July. It is expected that this year's sports events will significantly boost global demand for televisions.

In the first quarter of this year, the company's global TV shipments increased by 5.3% YoY to 5.84 million units, with shipments of 65-inch and above products increasing by 23.1% YoY, and strong performance in shipment and mid-to-high-end categories. First Shanghai stated that the company's global TV business layout + mid-to-high-end category efforts are expected to bring continuous improvement in market share and profitability, and it is expected that the company will still maintain high unit growth rates both domestically and overseas, as well as upward trend in average selling price contributing to gross profit YoY.