According to a report released by Fubon, various mainland e-commerce platforms have announced their sales performance for this year's "618". JD.com's total GMV and order quantity have reached a historical high, with more than 500 million users participating. This is believed to be due to the group's focus on providing diversified shopping choices, fast delivery services and quality products, allowing JD.com to achieve stable sales performance in different categories.

As for Alibaba, this year's 618 promotion will run from May 20 to June 20. Fubon pointed out that during this period, Alibaba will provide more comprehensive marketing solutions to support merchants. Its platform Ali Mama will also launch a new feature that allows merchants to complete transactions before returning marketing costs. With the application of AI and a series of measures to enhance consumer experience, it can bring help for merchants' sales.

Fubon points out that this year's 618 shows that Kuaishou is changing user consumption patterns through live streaming. During May 20 to 25, the number of merchants increased by 32% year-on-year, and the number of paying e-commerce consumers on the shelves increased by 59%. The bank expects that under the recovery of consumer sentiment, major e-commerce platforms will demonstrate their solid operational capabilities.