Alibaba's Taobao Live announced that as of 24:00 on June 18, Taobao has generated 81 live broadcasts with over 100 million viewers, a year-on-year increase of 53%, of which 34 are expert live broadcasters with over 100 million viewers. At the same time, in this year's 618 event, both brands and merchants have increased their investment in live streaming, with 47 stores achieving over one billion yuan in sales through live broadcasts.
今年618淘寶直播破億直播間數按年增53%
This year's Taobao Live broadcast broke 100 million, an annual increase of 53%.
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