Fujian Zitian Media Technology (stock code: 300280) is a company focused on the field of media technology, committed to providing customers with comprehensive media solutions through technological innovation and high-quality service. The company has a relatively high market share and good brand influence in the industry. In the first quarter of 2024, Zitian Media Technology released its latest financial report, and this article will provide a detailed analysis of its financial data.

From the perspective of the balance sheet data, Zitian Media Technology's total assets at the end of the first quarter of 2024 were RMB 2.921 billion, a decrease of 14.25% compared to the end of the previous year, indicating that the company's asset size has been reduced in this quarter. On the liability side, the total amount of liabilities at the end of the period was RMB 1.687 billion, a decrease of 22.94% compared to the beginning of the period. The asset-liability ratio decreased from 64.27% at the end of the previous year to 57.77%, indicating that the company has achieved some success in reducing liabilities. In addition, the owner's equity attributable to the shareholders of the listed company increased from RMB 1.217 billion to RMB 1.234 billion, an increase of 1.35%, indicating an improvement in shareholder equity.

In terms of profit data, Zitian Media Technology's operating income was RMB 529 million, a year-on-year decrease of 23.43%. The net profit attributable to shareholders of the listed company was RMB 42.01 million, a year-on-year decrease of 33.68%. The net profit after deducting non-recurring gains and losses was RMB 42.47 million, a year-on-year decrease of 34.06%. The basic earnings per share and diluted earnings per share were both RMB 0.2584, a year-on-year decrease of 33.61%. Although the company's gross margin has increased slightly from 14.25% to 14.41%, the net margin has decreased from 9.12% to 7.91%, indicating that the company is facing some pressure in cost control and profitability.

In terms of cash flow data, Zitian Media Technology's net cash flow from operating activities during the reporting period was RMB 18.52 million, a significant year-on-year decrease of 84.89%. The subtotal of cash inflows from operating activities was RMB 443 million, a year-on-year decrease of 32.99%; the subtotal of cash outflows was RMB 425 million, a year-on-year decrease of 21.18%. This indicates that the company's cash flow situation in this quarter is not optimistic, mainly affected by the decrease in operating income and the increase in cost expenditures.

In summary, Zitian Media Technology's financial performance in the first quarter of 2024 shows some challenges. Although the company has made some progress in reducing liabilities and improving shareholder equity, the significant decline in operating income and net profit, as well as the significant reduction in net cash flow from operating activities, indicate that the company still needs to further efforts in market competition and cost control. In the future, the company needs to take more effective measures to improve revenue, optimize cost structure, and improve cash flow management in order to achieve sustainable development.