Research and Supply Network

Sustainability

Shiseido company,limited sponsored adr won the WorldStar Award for two package designs at an international contest hosted by the World Packaging Organization.

Innovative design that combines premium and sustainability, such as the new molding technology LiquiForm. Focusing on the beauty of the containers and comfortable usability, products with an operating income of 10-30 billion yuan were developed, with a refill system implemented to reduce environmental impact.

Shiseido's "SHISEIDO Oilermyn Essence Lotion" and "Clé De Peau Beauté Lyune Joyeux" package designs won the "World Star Award" at the "World Star 2024" contest hosted by the World Packaging Organisation (WPO). The products were praised at the award ceremony held in Bangkok, Thailand on June 15, 2024 (Fig. 1). The two award-winning works focused on a premium usage experience, such as the beauty of the containers and comfortable usability, and environmental impact reduction by utilizing refills.
The two works were developed as part of Shiseido's unique R&D philosophy, DYNAMIC HARMONY. They aim to balance the satisfaction felt by users through the effects, high-quality design, and tactile feeling of the products with respect toward society, people, and the planetary environment and goals of sustainability, under the concept of Premium/Sustainability. Shiseido will continue to expand its research area and respond quickly and widely to changing societal environments and needs.

Figure 1: SHISEIDO Oilermyn Essence Lotion (left) and Clé De Peau Beauté Lyune Joyeux (right) won the World Star Award

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Overview of the award-winning works

SHISEIDO Oilermyn Essence Lotion: The first cosmetics to adopt LiquiForm technology, which realizes bottle manufacturing and liquid filling in one step. The package is designed to have a luxurious feel with a two-body structure of the main container and the refill container, and it reduces plastic consumption by 92% by repeating the use of the main container. In the entire supply chain, it reduces CO₂ emissions by about 70% compared to our standard conventional 'topping up' container of the same volume.
For the first time in the world, the LiquiForm technology that realizes the bottle manufacturing and filling of contents in one step is adopted for cosmetics. The package has a luxurious feel with a two-body structure of the main container and the refill container, and by repeatedly using the main container, the amount of plastic waste discarded after use is reduced by 92%. Throughout the supply chain, approximately 70% of CO₂ emissions are reduced compared to our standard conventional refill containers of the same capacity.
AMCOR (formerly known as LiquiForm), jointly developed the cosmetic container technology with KIKUSUI KOGYO CO., LTD. and Shiseido that has adopted its new packaging technology for its cosmetic containers.
Comparison between the disposal of the main container after use and the refill container only after use when the customer purchases the second one.
The CO₂ emissions per container (excluding contents) of the main container and the conventional refill container have been verified by the SuMPO environmental label program (conforming to ISO/TS14067:2013), and the figures were compared by Shiseido.
Clé De Peau Beauté Lyune Joyeux: A lipstick collection commemorating the 40th anniversary of the global luxury brand "Clé De Peau Beauté." It uses a design that creates a sense of excitement for makeup and a refill mechanism that allows you to easily top up an existing container to combine sustainability with luxury. It utilizes recycled plastic in the temporary plug of the refill.

Plastic created by reusing waste generated in the manufacturing process. It is also called PIR resin (Post-Industrial Recycled).

What is the World Star 2024 Contest?

The World Packaging Organization annually hosts an international packaging contest to develop and promote excellent package design and technology. Judged by over 40 judges based on 8 criteria including protection, ease of use, design, environmental responsiveness, etc. Eligibility is given to packages that have won domestic and international packaging contests from 2021 to 2023, and our company submitted two works that received the Japan Star Award at the 2023 Japan Packaging Contest.※5
*5 News Release: "Shiseido wins a record four awards at the 45th Japan Packaging Contest in 2023."

*The content contained in this release is accurate at the time of announcement, and may differ from the latest information. Please note.