According to The Daily Mail, after just one year of entering the Australian market, Temu, the cross-border e-commerce platform under PDD Holdings (PDD.US), changed its original pronunciation from 'Tee-mu' to 'Teh-mu'. A Temu spokesperson said that as the company continues to expand into new global markets, it hopes to ensure the consistent and memorable presentation of its brand name in different regions and languages. After careful consideration, they believe that the new pronunciation will better achieve this goal.

A Temu spokesperson said that as the company continues to expand into new global markets, it hopes to ensure the consistent and memorable presentation of its brand name in different regions and languages. After careful consideration, they believe that the new pronunciation will better achieve this goal.