On July 22, 2024 (Mon), Toyo Suisan Kaisha, Ltd. (Head office: Tokyo, President: Noritaka Sumimoto) will launch the cup-type instant noodle "Maruchan Dekamaru Amanoya's Kabuki Age-aji Yaki Soba" nationwide, which delivers both satisfaction of taste and volume with the concept of "delicious large serving". The brand "Dekamaru", which was born in 1989, has been loved by many customers and celebrates its 35th anniversary. To commemorate this, we have developed fried noodles that reproduce the flavor of Teno-no-ya's long-selling product, "Kabuki Age". By collaborating two long-selling products, we will stimulate public interest and revitalize the market.

Product concept: "Dekamaru" is a brand of large serving cup noodles that aims to deliver both satisfaction of taste and volume. It was born in 1989 and has been loved by many customers, and now celebrates its 35th anniversary. We developed fried noodles that reproduce the flavor of "Teno-no-ya's Kabuki Age", a long-selling product of Teno-no-ya Co., Ltd. By collaborating two long-selling products, we will stimulate public interest and revitalize the market.
Product overview:

With a sauce that features the flavor of arare and is based on the sweetness of sugar and the umami of soy sauce, we have reproduced the flavor of "Teno-no-ya's Kabuki Age". It becomes even more delicious when you put in crushed "Teno-no-ya's Kabuki Age".
"Teno-no-ya's Kabuki Age"

This product was born in 1960 with the desire to convey both the traditional culture of Japanese classical theater Kabuki and senbei. It is a flavorful fried senbei seasoned with Teno-no-ya's secret sweet soy sauce and baked onto a crispy Kabuki-mon (Kabuki family crest) imprinted dough. Since its release, it has been a long-selling product loved by many for many years.

Product Features

Product Details