Other initiatives
1. Implementation of CSR
Fujisyoho <6257> has declared a CSR policy to actively work towards realizing a sustainable society through entertainment and aiming to become a company that exceeds stakeholder expectations. In addition, specific initiatives are being promoted from the perspectives of E (environment), S (society), and G (governance).
(1) Environment
As an effort towards a circular society, we are making products that focus on reusing materials from the development stage of products; we reduce waste by reusing some of the used parts collected from the halls as parts for new models without changing the main frame or casing when changing models in the halls in side unit system for pachinko gaming machines and separation case system for pachislot gaming machines to contribute to resource efficiency and waste reduction.
As an effort towards energy conservation, we have installed a power saving mode※ in gaming machines, introduced eco-cars in all business locations, and introduced LED lighting and air conditioning systems with high energy-saving performance to reduce power consumption and contribute to reducing CO2 emissions as a countermeasure against global warming.
※If the game is not played for a certain period of time, it switches to power saving mode.
Also, we have newly introduced photovoltaic technology and energy storage systems (storage capacity of 49 kWh) at the Nagoya Plant (Ichinomiya City, Aichi Prefecture), which is the development and manufacturing base of gaming machines, and started operation from April 2024. Its purpose is to further reduce CO2 emissions and respond to the soaring electricity charges, which will cover about 32% of the annual electricity consumption at the same plant. In addition, the company signed a disaster support agreement with Ichinomiya City in June 2023, and it will be equipped with electric power infrastructure so that residents of the area can use the plant and buildings of the plant in the event of a disaster.
(2) Society
In order to promote the healthy development of the gaming industry, we are working on the development of high-quality gaming machines that comply with laws and regulations, and through providing information on PSIO (Japan Game Machine Industry Antisocial Forces Countermeasure Information Organization) and Recovery Support Network (counseling agency for pachinko and pachislot addiction problems), we are working to eradicate the improper modification of gaming machines and suppress addiction. In addition, from the perspective of compliance and coexistence, we are working to further strengthen partnerships by cooperating closely with supply chain trading partners and cooperative companies that create new values.
For employees, we strive to create a work environment where each individual can maximize their abilities and aim for the development of the company through the growth of employees. Specifically, we are working on promoting work-life balance through the introduction of flextime and staggered commuting systems, encouraging childcare leave and paid vacation, and introducing a self-declaration system to support the improvement of working conditions and personal growth, and creating a workplace environment without harassment by establishing a basic policy on harassment.
We are working on beautifying and protecting the environment in the community by participating in cleaning activities around each business location, and also engaging in disaster support activities, such as donating relief funds, volunteering, and aiding in disaster support activities.
(3) Governance
In order to achieve sustainable growth and create medium- to long-term corporate value, we consider the enhancement of corporate governance functions to be the most important issue, and are implementing measures such as organizing and establishing management structures and systems to respond quickly and appropriately to changes in the environment surrounding the company, and strengthening compliance and risk management.
2. Efforts towards expanding the fan base
As part of its efforts to reach out to fans, the company engages in various promotional activities such as exhibiting at events and promotions through SNS. In May 2024, they held the "Misaka Mikoto Birth Festival 2024," which received a lot of attention. The official YouTube channel also posts event videos for fans and introduction videos for new models. In addition, they have created a bulletin board called "Development Room's Monologue" on the company's product site, where they regularly update information such as production explanations and behind-the-scenes stories of new models, answers to questions from players, and more enjoyable information. This has helped them to reach out to their fan base.
(Written by FISCO guest analyst, Jo Sato)