With the agreement, Spectrum Reach will expand on the current use of Magnite's technology, which is focused on delivering targeted ads in a programmatic, or automated, fashion in a privacy-focused way to consumers watching TV via the Spectrum TV App. Spectrum TV App is the country's highest-rated pay TV streaming app1 and most-viewed streaming service in the U.S. on an hours-per-household basis.2
Magnite And Spectrum Reach Forge Expanded Alliance, Boosting Programmatic Ad Access Across Premium TV Inventory
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