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大行评级丨杰富瑞:暑假游戏市场将热闹 首选腾讯目标升至480港元

Jefferies Financial: The summer gaming market will be lively, and Tencent is the first choice with a target price raised to HKD 480.

Gelonghui Finance ·  Jun 18 15:12
Jefferies Financial released a report on June 18th stating that the mainland gaming market will be very lively during the summer vacation this year. Companies such as Tencent, Netease, and Perfect World will launch new games. Tencent remains the preferred choice in the industry. The bank recently evaluated the performance of iOS game rankings and the game pipeline in the second half of the year. Tencent's Dungeon and Warriors mobile game has been ranked first since its launch on May 21st. Considering that King of Glory has long held the top spot on the iOS game chart for many years, Dungeon and Warriors have performed better than market expectations. The bank has raised its revenue forecast for the game's first 12 months and expects it to exceed the market's prediction of 9 to 10 billion yuan. Jefferies believes that Tencent has shown strong execution in its gaming strategy and expects multiple new games to be released, including Need for Speed, Pokémon UNITE, Delta Force: Hawk Ops, etc. In addition, Tencent's Supercell mobile game, Boom Beach, has generated over $10 million in revenue within its first week of release and has been downloaded over 30 million times. The bank maintains a buy rating for Tencent and raised its target price from HK$475 to HK$480 to reflect the latest business trends.

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