On June 18th, Gelonghui reported that Jerret West, the Xbox marketing director of Microsoft, will resign from his position and join the game platform Roblox as its chief marketing officer, according to an internal memo cited by Reuters. West was responsible for creating and delivering multiple marketing campaigns including game and console promotions, and helped expand Xbox's subscription service, Game Pass, and more. As West leaves, Xbox's marketing department is undergoing a wider restructuring as a central games marketing team is being formed and some marketing teams are being reshuffled. Microsoft Gaming CEO Phil Spencer stated in the memo that, looking ahead, the leadership team and I have decided to make marketing more closely aligned with the businesses they support. Microsoft also closed several game studios and integrated teams in May in order to cut costs.