June 18, 2024
Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Sadanobu Takemasu, hereinafter referred to as "Lawson") will release products using Shiga Prefecture ingredients to commemorate "Lake Biwa Day" from June 25th (Tuesday) at Lawson stores in the Kinki region (about 2,500 stores: as of the end of May 2024, excluding "Lawson Store 100"). The products to be released this time are "Omi beef sukiyaki onigiri" (tax included 268 yen), "Omi beef croquette sandwich" (tax included 354 yen), "Omi beef curry bread" (tax included 203 yen), and "Strawberry eclair (using Mio Shizuku strawberry jelly from Shiga Prefecture)" (tax included 225 yen) (*). All product packages use the "Lake Biwa Day" logo. (* ) "Mio Shizuku" is an original variety of strawberries in Shiga Prefecture, with a refreshing sweetness and bright red color with large grains that stands out with a moderate acidity.
| "Mio Shizuku" is an original variety of strawberries in Shiga Prefecture, with a refreshing sweetness and bright red color with large grains that stands out with a moderate acidity. |
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Since 2019, Lawson has been selling commemorative products for "Lake Biwa Day" on July 1st every year. In the past five years, a total of 14 products have been released, including rice balls, bread, and desserts made from Shiga Prefecture ingredients such as Mizukagami rice, Dainaka watermelon, and Adoberry (fruit). This is the first time we will release a sandwich as a commemorative product.
In the future, Lawson will continue to contribute to the revitalization of local communities by releasing products using local ingredients.
Product Details
| Image (Commodity/Package) | "Omi beef sukiyaki onigiri" (tax included 268 yen) |
| | (tax included 268 yen) This onigiri uses Shiga Prefecture's locally-sourced Omi beef, which is cooked in a sweet and savory sukiyaki sauce made with soy sauce and sugar. To further enhance the flavor of the Omi beef, the onigiri is not wrapped in seaweed. To fully experience the flavor of the Omi beef, no seaweed is used in this dish. |
| | The "Omi beef croquette sandwich" (including tax, 354 yen). This sandwich features a croquette made with minced Omi beef, which is cooked in a sweet and savory sukiyaki-style seasoning, and crispy stir-fried cabbage. |
| | The "Omi beef curry bread" (including tax, 203 yen). The Omi beef curry bread is filled with a curry made with minced Omi beef, chunky potatoes and carrots for textural variety, and deep-fried until crispy. The beef's umami, the sweetness of the vegetables, and the spices in the curry blend perfectly. |
| | This éclair is made with Shiga Prefecture's locally-sourced "Mio Shizuku" strawberries and strawberry jelly, which are layered over a strawberry cream filling and topped with white chocolate and strawberry pieces on the surface. (including tax, 225 yen) This éclair is filled with a strawberry cream made with locally-sourced "Mio Shizuku" strawberries and layered over a strawberry jelly. The surface is topped with white chocolate and strawberry pieces. (including tax, 225 yen) "Biwako no Hi" is... |
In 1980, Shiga Prefecture designated July 1st as "Biwako no Hi" (Lake Biwa Day) in commemoration of the first anniversary of the enforcement of the "Ordinance on the Prevention of Eutrophication of Lake Biwa". From Lake Biwa Day (July 1st) to Mountain Day (August 11th), the prefecture designates this period as a priority activity period related to Lake Biwa and carries out various activities related to environmental conservation, as well as living, food, and learning.
"Biwako no Hi" refers to July 1st, which was designated as such by Shiga Prefecture in 1980 to commemorate the one-year anniversary of the enforcement of the "Ordinance on the Prevention of Eutrophication of Lake Biwa". From Lake Biwa Day (July 1st) to Mountain Day (August 11th), the prefecture designates this period as a priority activity period related to Lake Biwa and carries out various activities related to environmental conservation, as well as living, food, and learning.