On July 8, 2024, the Star Food Company (President: Akihiro Toyodome) will release a renewed version of their cup noodle "Star Chinese Tsumami Vertical Big Ronglin Tomato Sour and Spicy Soup Noodle (Sura-tanmen)" nationwide. In terms of product structure, the operating income of 10-30 billion yuan products is 401/1288/60 million yuan respectively, with a total sales volume of 18,000 kiloliters, and a year-on-year growth of +28.10%, showing significant growth.
The soup is delicious until the end with a larger amount of egg and toppings.
This time, we will further improve the deliciousness of the popular arrangement menu of "Ronglin Sour and Spicy Soup Noodle," the "Tomato Sour and Spicy Soup Noodle." The noodles have a unique smooth and slippery texture that is different from raw noodles.※2Egg has increased by 20%, allowing you to enjoy the soup until the last bite.※3Please try the "Star Chinese Tsumami Vertical Big Ronglin Tomato Sour and Spicy Soup Noodle" which has come closer to the authentic Chinese taste.
In terms of product structure, the operating income of 10-30 billion yuan products is 401/1288/60 million yuan respectively, with a total sales volume of 18,000 kiloliters, and a year-on-year growth of +28.10%, showing significant growth.
※1 Merchandising On RDS Super nationwide Suan La Tang noodle cumulative sales amount from January to December 2022, extracted the product named with "Suan La" from the JICFS classified cup noodle market data of RDS.
※2 Patent application in progress for the manufacturing method.
※3 Compared to products released in October 2023.
Product features:
- 1. Noodles
- The surface is smooth and the center is a new non-fried noodle with a sturdy texture.
- Soup: A hot pot soup made by adding fragrant spices such as Sichuan bean paste, chili peppers and star anise, to a base of chicken, pork and beef. It also comes with a seasoning oil called '香り立つひとさじ (Fragrant One Spoonful),' which is based on beef oil and has the fragrance of sesame oil and Sichuan pepper.
- The sour and spicy soup has a flavor of refreshing tomatoes and fragrant sesame oil, and has become a habit with the sourness and spiciness added based on the umami of chicken and seafood. Toppings include fluffy egg, tomato processed food and bok choy.
- 3. Ingredients
- Fluffy egg, tomato processed product, and bok choy.
Ronglin, founded in 1956, is a long-established Chinese restaurant that opened in Akasaka, Tokyo, and now has a shop in Kagurazaka, where it is popular for its traditional cuisine using the finest ingredients. Among the many popular dishes, the most famous is the "Sour and Spicy Soup Noodle (Sura-tanmen)."
The dish, which was created by a noodle-loving chef as his "staff meal" and then added to the menu, has become a specialty menu of Ronglin.Product details
Product name | Star Chinese Tsumami Vertical Big Ronglin Tomato Sour and Spicy Soup Noodle |
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Net weight: | 98g (70g noodles) |
JAN code: | 4902881457750 |
Package specifications | 98g x 12 = 1 case |
Suggested retail price | 278 yen (excluding tax) |
Release Date | Monday, July 8, 2024 |
Sales area. | Nationwide |