Voting will begin on 6/18 (Tue) from the Koikeya website at the ballot box set up in Kanazawa city
5th graders from Kanazawa Municipal Elementary School (approx. 3,800 people) also participated in the voting

Voting site URL:https://koikeya.co.jp/campaign/ppj_kanazawa2024/ Koikeya has been selling “Koikeya Pride Potato,” which uses “Kanazawa sweet shrimp,” as a joint project with Kanazawa City and Kanazawa University of Art and Design since 2020. Even with this year's project, which is now in its 5th year, the “Koikeya Pride Potato Japanese supernatural Kanazawa design general election” will be held, where packages for new products will be decided by public vote from designs devised by Kanazawa University of Art and Design students. Students at Kanazawa College of Art and Design do not choose “Kanazawa,” which was expressed through design, at Koikeya alone, but by choosing with people from Kanazawa City and people all over the country who have feelings for Kanazawa, I think it will lead to once again noticing the appeal of “Kanazawa” and expanding the appeal of a new “Kanazawa” all over the country.
The general election has been planned since 2021, and this year it will be held for the 4th time. Every year, many people from all over the country participate in the voting, and it has been very well received. When the design selected by voting was announced, we received many comments such as “a package that expresses the appeal of Kanazawa” and “I'm happy that the design I voted for has become an actual product.”
The design selected by public vote will be shown for the first time at the “Koikeya Pride Potato Japanese Supernatural Kanazawa Sweet Shrimp” presentation scheduled for 2024/11. Also, at the presentation, we are planning to announce commercialization of the two designs along with the design selected by public vote (1 draft) and the design selected at Koikeya (1 draft).
As a long-established Japanese potato chip store, Koikeya hopes to contribute to boosting the whole of Japan by promoting the “Koikeya Pride Potato Japanese Supernatural” series centered on “Japanese supernatural work,” which is the crystallization of craftsmanship and passion that supports “the appeal of Japanese ingredients,” and disseminating them all over the country. Please look forward to “Koikeya Pride Potato: Japanese Supernatural Kanazawa Sweet Shrimp,” which is scheduled to be released in 2024/11.
・Kanazawa-shi, Ishikawa-ken:https://www4.city.kanazawa.lg.jp/
・Kanazawa College of Art:https://www.kanazawa-bidai.ac.jp/

Overview of “Koikeya Pride Potato Japanese supernatural Kanazawa design general election”

6 package design proposals that have been submitted

How to vote

You can apply at the ballot box in Kanazawa city or from the Koikeya website.
Voting from the ballot box at Kanazawa City related facilities
You can vote at 5 locations in Kanazawa city (City Hall 1 and 2 main offices (2 locations), and the City Library (3 locations)).
*Voting from above will be done without entering your address, name, etc., so you will not be eligible to apply for a gift.
Voting from the “Koikeya Pride Potato Japanese supernatural Kanazawa design general election” page
(URL) https://koikeya.co.jp/campaign/ppj_kanazawa2024/ You can vote now.
* An assortment of 6 “Koikeya Pride Potato Japanese Supernatural” products to be sold by 2024/7 and the “Koikeya Pride Potato Japanese Supernatural” scheduled to be released in 2024/11 will be presented to 40 people by lottery from among those who voted will be presented.(We will send you an assortment of 6 “Koikeya Pride Potato Japanese Supernatural” around 2024/8, and “Koikeya Pride Potato Japanese Supernatural Kanazawa Sweet Shrimp” around 2024/11.)
In addition to the above, with the full cooperation of Kanazawa City, 5th graders (approximately 3,800 people) of Kanazawa Municipal Elementary School will also participate in the voting. (optional participation)

Voting period

2024/6/18 (Tue) to 2024/7/15 (Mon/Holiday)

Number of designs

Commercialize the top 1 plan from 6 proposals (1 plan will also be selected from Koikeya, and a total of 2 proposals will be commercialized)

Results announced

2024/11 (tentative)

“Koikeya Pride Potato Japanese supernatural work” brand site

(URL) https://koikeya-pridepotato.jp/#ppjlineup