Apple Inc. (NASDAQ:AAPL) is reportedly planning to launch a "significantly skinnier" iPhone 17 as part of a broader strategy to make its devices thinner. This move is in line with the company's recent focus on thinness, which was evident in the design of the OLED iPad Pro.

What Happened: Tim Cook-led company's renewed emphasis on thinness is not limited to the iPhone 17. The company is also working on making the MacBook Pro and Apple Watch slimmer, reported Bloomberg.

This development follows the recent launch of the OLED iPad Pro, which is notably thin. The company is reportedly aiming to achieve a similar level of thinness with the iPhone 17, which could have a 6.6-inch display and a smaller Dynamic Island.

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Apple's renewed focus on thinness is not without its challenges. In a recent interview, the company's designers revealed that the company had to "rethink" the entire architecture of the Apple Pencil to introduce new features for the iPad Pro.

Why It Matters: The recent focus on thinness is a significant shift for Apple, which has faced criticism in the past for prioritizing thinness over durability and functionality. The company's previous attempts at ultra-thin devices, such as the iPad Pro, have been met with concerns about their structural integrity, as seen in a recent durability test.

However, Apple's success in creating thin devices that also offer strong performance and battery life could mark a turning point for the company. If Apple can maintain this balance, it may be able to meet consumer demand for sleek, futuristic devices without compromising on durability and functionality.

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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