Cafe de Coral Holdings Limited (00341.HK) CEO Leung Ho Ting said that the company's sales performance from April to June this year still faces pressure compared to the same period last year. She explained that the situation is mainly affected by factors such as the slow recovery of Hong Kong tourists, the continuous consumption of Hong Kong people in the north, and the downward trend of the economy.

She mentioned that the gross margin of Cafe de Coral Holdings Limited improved significantly last year, mainly benefiting from the company's strategic procurement with global suppliers, which helped to counter the increase in food costs; adjusting product and menu design to improve accuracy; efficient human production capacity cooperation; and increasing investment in information technology, gradually transforming automation and digitization.

She said that Cafe de Coral Holdings Limited still faces global economic pressures and downward consumption factors this year. The company will continue to optimize its profit margin as the starting point, and continue to operate in a competitive mode during the epidemic, including flexible and rich menu design, increasing new products, increasing promotion efforts, and increasing member feedback activities strategies.

She also revealed that the economic situation in Hong Kong is still not optimistic this year, so the company's pace of price increases will be more restrained, and there are no plans to increase prices at present.

In addition, Leung Ho Ting expressed confidence in Cafe de Coral Holdings Limited's sales prospects this summer. She explained that the summer is the traditional peak season for the catering industry, and there will be more tourists and local residents going out to consume, coupled with many major events coming in the next six months, the company has prepared all major promotion activities. (js/u)

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