On June 17th, ZhongAn Family Doctor brand upgrade conference was held in Shanghai, which announced the official upgrade of China Ping An's (02318) family doctor service brand to "Ping An Family Doctor", released a one-stop proactive health management service system with "11312", and launched the user service commitment of "health proactive management, responsible for chronic diseases, and full management of diseases".
At the conference, Guo Xiaotao, Co-CEO of Ping An Group, stated that as a global leading national financial brand, China Ping An will always remember its original intention and belief, take customer demand as its guide, bring customers more worry-free, time-saving and money-saving medical health service experience, and facilitate the development of “Internet Plus Family Doctor” towards higher quality, systematic and standardized development, and contribute to the healthy China.
The conference was hosted by Ping An Group and jointly organized by Ping An Health Medical Technology Co., Ltd. (hereinafter referred to as "Ping An Health") and Ping An Life Insurance Company Limited (hereinafter referred to as "Ping An Life"). Chi Chunhua, Director of the General Practice Branch of the Chinese Medical Association, Du Xueping, former President of the General Practice Branch of the Chinese Medical Doctor Association, Jiang Hua, Director of the General Practice Branch of the Shanghai Medical Association, and others attended the event.
Constructing the "11312" service system, and providing the "Three Responsible" service commitment to care for thousands of households.
"Hello Mr. Zhang, your fasting blood sugar values have been consistently high, considering your health, we provide you with a medical consultation book, and a full-time accompaniment to timely medical treatment. Recently, Mr. Zhang who had been in physical examination for three consecutive years had sought timely medical treatment at the nearest hospital under the guidance of his exclusive family doctor, and obtained an exclusive rehabilitation guide tailored for him. Not only that, but also through online follow-up visits and prescriptions, Mr. Zhang saved the trouble of offline visits and enjoyed high-quality services such as "second-level inquiry, full course accompaniment", "over 300 kinds of commonly used drugs will be compensated if any are expensive or expired". In this case, Mr. Zhang's "health guide" is Ping An Family Doctor.
With the aggravation of the aging trend in China, people's health needs are becoming more diverse and complex. Chi Chunhua, Director of the General Practice Branch of the Chinese Medical Association, said that in order to adapt to and meet the growing health needs of the public, carrying out family doctor services and finding better service operation models has become an inevitable trend in the new period of health system reform. "The road to high-quality development of family doctor sign-up services is long and arduous. Continuously exploring the family doctor sign-up service model, using advanced Internet technology, and continuously optimizing and improving service content and processes should be the common goal of the whole society" she pointed out.
As a flagship of the Ping An Group's medical and elderly care ecological circle, Ping An Health has been continuously promoting the construction of its two core hubs, "Family Doctors" and "Elderly Care Managers", and has become a professional, comprehensive, high-quality, one-stop medical health and elderly care management service provider in recent years. It is reported that by the end of 2023, the number of members of the Family Doctor service provided by Ping An Health has reached nearly 13 million, and the five-star rating for user consultation feedback has been over 98%. Li Doudou, Chairman and CEO of Ping An Health, stated that the newly upgraded "Ping An Family Doctor" will create a one-stop proactive health management service system of "11312", and can experience worry-free, time-saving, and money-saving (hereinafter referred to as the "Three Saves") one-stop home health management services through an exclusive family doctor entry, and provide comprehensive help to users to prolong their healthy life and improve their quality of life.
It is reported that the "11312" proactive health management service system includes a professional, dual-certified family doctor team with international hospitals affiliated to Peking University Medical College and the World Organization of National Colleges, a 5A standard service path guided by the General Practice Branch of the Chinese Medical Association and certified by the Royal Australian College of General Practitioners (RACGP), and proactive health management services for three types of sub-healthy population, chronic disease patients, and disease patients, as well as providing 12 scarce medical resources.
At the conference, "Ping An Family Doctor" also launched the "Three Saves" user service commitment: "Proactive management of health, responsible management of chronic diseases, and full management of diseases". For sub-healthy population, family doctors provide high-quality solutions through automated health records and second-level interpretation of physical examination reports, realizing check-up and treatment as needed. For chronic disease patients, by using the Internet of things for real-time monitoring and high-risk early warning, combined with 21-day lifestyle management, promote the improvement rate and compliance rate of chronic disease symptoms to reach an industry-leading level. For disease patients, provide comprehensive disease management, including pre-hospitalization 24/7 second-level inquiry, precise recommendation of doctors and hospitals, and assistance in making appointments; in-hospital, provide a worry-free and time-saving "Medical Treatment Handbook", and a full-time accompaniment of patients; and customize a "Rehabilitation Guide" and follow-up visits after hospitalization to realize precise medical treatment, efficient treatment, and peaceful recovery after hospitalization.
Cultivating a medical foundation and exploring new ways of "medical-insurance synergy" for family doctor services.
Behind the upgrade of "Ping An Home Doctor", leading medical technology injects strong kinetic energy. For many years, Ping An Health has built five major databases, namely the disease library, prescription treatment library, medical product library, medical resource library and personal health library, and has built the world's leading medical field knowledge map. Based on this, it has broken through and innovatively built the "Ping An Doctor Broadcom" multimodal medical model and 12 AI business models. Recently, the company has upgraded the "Ping An Home Doctor" doctor's workstation, which can not only assist family doctors to quickly generate medical treasure books, making medical treatment more time-saving, but also help to automatically update files and match health plans, making health management more worry-free. In addition, AI empowerment achieves 100% full-quality inspection, covering online consultation, electronic medical records, prescription quality control and other links, ensuring the medical safety compliance of Ping An Home Doctor.
The continuously evolving medical and health service capabilities have also become the solid ballast for Ping An Health. For consultations, users can get online consultations in seconds anytime, anywhere 7*24 hours a day, and 271 cities across the country can deliver medicine within 1 hour with more than 300 common medications being compensated if it's bought expensive. In addition, the company has established a leading O2O to line, store and home three-network in the industry, cooperates with hospitals, achieved 100% coverage in China's top 100 hospitals, and cooperate with up to 231,000 pharmacies, accumulating a huge pool of medical resources.
At the conference site, Chen Zheng, the Director of the Sales Management Department of Ping An Life, shared the results of the cooperation between insurance and medical health in recent years. Taking the "Ping An Zhenxiang RUN Health Service Plan" continuously built by Ping An Life and Ping An Health as an example, this service system not only meets customers' needs for wealth management and risk protection but also provides customers with a full cycle of health management services covering health, chronic diseases, medical care planning, and other aspects. In 2023, the number of Ping An Life customers who use medical and health services exceeded 20 million, achieving double-digit growth year-on-year, and the service satisfaction rate reached 99%. Chen Zheng said that the innovative model of medical insurance cooperation seamlessly integrates differentiated medical and health services with insurance and other financial services as payers, bringing customers a "peaceful, time-saving, and cost-saving" experience, making finance more humane, and insurance more caring.
In the future, Ping An Life will continue to deepen the "insurance + medical health" model, introduce the new Ping An Home Doctor, and provide high-quality one-stop health solutions for more customers and families. In addition, for corporate clients, the "family doctor membership model" can help provide more targeted and personalized health management plans for employees and their families, allowing employees to get sick less and take less time off, and creating a sustainable healthy workplace," said Pu Guiyang, General Manager of the Family Solution System Department of China Mobile Smart Home Operation Center.
Building a professional bridge between doctors and patients, and caring for the health of the whole people, Ping An Home Doctor has been on the road all the time. Li Dou said that in the future, Ping An Health will further strengthen the service system construction of the core business hub-company family doctors, provide high-quality proactive health management solutions to meet the growing medical and health needs of the masses. At the same time, Ping An Health will also deepen the construction of the medical and elderly care ecological circle, through the unique development path of "management-oriented medical care" with Chinese characteristics, strengthen cooperation with financial F-ends and corporate B-end customers, and continuously promote enterprises to develop rapidly and steadily.