Alibaba's subsidiary, Taotian Group, is conducting the '618 Mid-Year Shopping Festival.' The latest data from the group shows encouraging growth in various types of businesses and user engagement during the event, especially for new brands and small and medium-sized businesses, reflecting Taotian's significant efforts to improve user experience and business efficiency. On the first day of the 618 Mid-Year Shopping Festival, the number of orders from 88VIP members increased by more than 50% year-on-year, the average purchase amount per person increased by more than 30% year-on-year, and the visit volume of 88VIP members to the platform also increased by more than 40% year-on-year.

Thanks to the support measures for businesses, the efficiency of merchants has been improved. On the first day of the 618 Mid-Year Shopping Festival, GMV of 370,000 Taobao small merchants' commodity trade doubled year-on-year, and the GMV of about 50 trend categories during the event exceeded 1 billion yuan.