According to Yicai, in terms of commercial sponsorship, the number of sponsors for this year's European Cup has been expanded from 12 to 13. According to the official website of the UEFA, there are 13 sponsors for this year's European Cup, namely Adidas, AliExpress, Alipay, Hisense, Betano, Booking.com, BYD, Coca-Cola, Hisense, Lidl Supermarket, Engelbert Strauss, Qatar Tourism and Vivo, a total of 13 enterprises became official global sponsors. Among them, five Chinese brands, including Hisense, Alipay, Vivo, AliExpress, and BYD have entered the game. These five Chinese enterprises have once again broken the historical record of sponsoring this event by Chinese enterprises. For brand sponsors of the European Cup, the most effective aspect of their cooperation in obtaining all the rights of the event is the presentation of LED advertising in 51 matches. Taking a 90-minute game as an example, each sponsor on average can receive 7 minutes of presentation time.
欧洲杯13家赞助商中国企业占5家，刷新纪录
China's companies account for five out of the 13 sponsors of the European Championship, setting a new record.
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