On June 15th, Gelonghui reported that these days, Maotai has become the focus of public opinion due to the continuous decline in prices. On June 14th, according to third-party platform data, the reference wholesale price of 500ml 53-degree Feitian Maotai dropped to 2230 yuan/bottle, a single-day decrease of 190 yuan, and the decline accelerated compared to the previous few days. Liquor expert Quan Tu said that considering the current consumption situation, Maotai's price should be maintained above 2000 yuan, and it is not necessary to stick to the price line of 2500 yuan, because 2500 yuan may affect the sales of Maotai. He speculated that at present, Maotai distillery probably also has this idea, as long as it doesn't fall too much, it won't go to manage it. He also believes that Maotai must adhere to the price of 2000 yuan, and there are many ways for Maotai to control the price, such as adjusting product structure, channel structure, and delivery speed. Quan Tu said that 2500 yuan is the prosperity line of Maotai, 2000 yuan is the warning line, and 1500 yuan is the line of life and death, so the price of 2000 yuan must be adhered to.