On June 14, Gelonghui reported that Kuaishou and CCTV announced their authorized cooperation agreement today, obtaining the right to broadcast and short videos of the 2024 Paris Olympics, and officially becoming the exclusive broadcaster for the 2024 Paris Olympics. During the Paris Olympics, Kuaishou will integrate its content ecosystem and commercial resources, providing users with comprehensive event content, rich derivative programs, and real-time interactive experiences, as well as creating new consumer scenarios and unleashing the consumption power of 700 million users.