Tencent (00700.HK) invited more than ten partners to a closed-door meeting in Guangzhou, as reported by Jian Shi, to disclose the new business of the "trade growth alliance," which upgraded from Tencent's original CPS distribution and plans to rapidly increase the revenue proportion of video number distribution.

It is reported that the 'Trade Growth Alliance' team will release new capabilities in products, including the integration of video number small stores, small programs, and ADQ (Tencent Advertising Distribution). The small program of the traffic owner can directly pull the product page and complete the shopping experience on their own small program, reducing the user's purchase and conversion threshold.

The 'trade growth alliance' team will later combine the monetization pain points of buying institutions to provide more refined, personalized services, and empower them with goods, technology, and flow, including link optimization. Design links such as "follow Enterprise WeChat + enter Enterprise WeChat group at the same time + automatically send small program preferential links" are included in the support and realization. This will benefit the one-stop service of industry service providers and large traffic service institutions. The current hot AIGC also supports traffic owners to quickly produce high-quality content, which is also in the scope of key feature releases.

Among them, many key categories such as personal care and beauty, fashion luxury, trendy sports, 3C digital, and maternity and infant will be tilted early on to provide to the accounts and traffic owners participating in distribution.