Zhī tōng cai jīng APP learned that Shàng měi gǔ fèn (02145) rose by more than 4%, as of press time, up 4.2% at HKD 44.7, with a turnover of HKD 39.0213 million.

According to Qingyan Intelligence data, the GMV of online mainstream platforms (including Taobao, JD.com, Douyin, and Kuaishou) for beauty products reached RMB 46.68 billion from January to May. Among them, the top 20 brands accounted for 20.1% of the market share, and the head brands showed strong concentration advantages. Among the top 20, GMV of Chinese brands grew rapidly. Among them, Shàng měi gǔ fèn's Han Shu with a 257.7% growth rate became the brand with the largest year-on-year increase among the top 20 brands. In addition, Han Shu's GMV exceeded RMB 600 million in May, a year-on-year increase of 153.41%, making it the top-selling skin care brand on Douyin for seven consecutive months.

Founder Securities pointed out that the growth momentum of the company's Douyin could be maintained, and the trend of white, tough, and high-selling single products was apparent, with a high probability of continuing to rise in proportion in the future. The brand effect has significant spillover to Taobao. Under the low base of Tmall platform, high growth is strengthened. At the same time, it announced in 2024 that it will increase its investment in offline stores, and the broad space of offline channels is expected to take over the overflow of Douyin traffic. In the future, as more resources are gradually poured in and mature experience is replicated, old brands are also expected to usher in new growth.