MORGAN STANLEY RELEASED A RESEARCH REPORT THAT BEEP'S (09626.HK) (BILI.US) HEAVYWEIGHT STRATEGY GAME (SLG) “THREE NATIONS: UNDER THE GUISE OF THE DAY” WAS ANNOUNCED YESTERDAY (13TH). ALTHOUGH SLG-TYPE WORKS WILL TAKE LONGER TO IMPROVE OPERATIONS, THEY WILL BE RELEASED ON THE FIRST DAY OF THE GAME. The iOS app store has reached number three in total revenue, behind Tencent's (00700.HK) two major works Dungeons & Warriors and Kings Glory, and surpasses Peace Elite and NetEasy's (09999.HK) “Restive Waterfall” Tour, exceeding the expected performance of the most cows in Dama.

The group believes that Three Kingdoms: Under the Sky's low commercialization, simplified gameplay and creative hero system, coupled with the game industry's lack of a good SLG new work in recent years, is expected to drive the game's performance. Considering the first launch of SLG's work, Beep Beep expects first-year revenue of RMB 10 billion, giving the U.S. stock a target price of $14 billion and rating it as “in sync with the market”.