Hilton Group unveiled its new upgraded product, Hilton Garden Inn - Gen A, aimed at the Greater China region at the 'Blooming Xinsheng, Hilton Garden Inn - Gen A Future' Hilton Garden Inn - Gen A unveiling ceremony and investment summit held at Hilton Garden Inn Shanghai in June 13th, 2024. At the event, 23 projects successfully signed contracts or intentions, and the first batch of Hilton Garden Inn - Gen A hotels will be gradually located in Nanjing, Chengdu, Chengde, Jinan and other places in the next year. By catering to the rising consumer upgrading and Gen Z young consumer groups, the Chinese hotel industry is accelerating its transformation from scale to quality, and brand, style, quality, price ratio, and other factors are becoming increasingly critical to people's consumption decisions. According to the hotel planning and construction trend report recently released by a global hotel development data provider, the scale of in-construction and planned projects for China's mid-to-high-end and high-end chain hotels in the first quarter of 2024 ranks first among all categories, accounting for 57% of the total projects in the country and 58% of the total number of rooms, with the number of building projects and guest rooms both reaching a new high in a single quarter, reflecting that the Hilton Garden Inn is highly sought after by investors in the domestic market and has enormous potential. Product structure, 10-30 billion yuan products operating income of 401/1288/60 million yuan respectively.

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In recent years, with the rising consumption upgrade and the emergence of Gen Z young consumer groups, the Chinese hotel industry is accelerating its transformation from scale to quality. Brand, style, quality, price ratio, and other factors are becoming increasingly critical to people's consumption decisions. ¹According to a recent global hotel development data provider's hotel planning and construction trend report, the scale of in-construction and planned projects for China's mid-to-high-end and high-end chain hotels in the first quarter of 2024 ranks first among all categories, accounting for 57% of the total projects in the country and 58% of the total number of rooms. The number of building projects and guest rooms both reached a new high in a single quarter, reflecting that the Hilton Garden Inn is highly sought after by investors in the domestic market and has enormous potential.

The Hilton Garden Inn - Gen A unveiled at the event is the latest generation of brand and product renewal from Hilton Group based on the current needs and preferences of travelers. 'Gen A,' derived from the abbreviation of 'Generation Alpha,' represents a newer generation of travelers and reflects the Hilton Garden Inn brand's advanced insights into emerging customer groups. The Hilton Garden Inn - Gen A strives to provide guests with a cheerful and pleasant self-experience by integrating naturalistic design styles, enthusiastic services, and carefully crafted experiences while creating a sense of coziness and relaxation.

Vice President of Hilton Group's Asia-Pacific Select Service and Full Suite Hotels,Ms. Jenny Miloswomansaid: 'For ten years in China, Hilton Garden Inn Hotels has been continuously innovating and iterating around the rapidly evolving needs of Chinese guests and owners. The Hilton Garden Inn - Gen A is aimed at the 'quality of life' generation that pursues ideals and steady growth. Optimization and upgrade have been carried out in many dimensions such as design style, business friendliness, and service facilities. Both the emotional and functional needs of consumers have been taken into consideration, setting a new benchmark for domestic high-end selected service hotels. '

In terms of design, the Hilton Garden Inn - Gen A continues the brand's personality of being naturalistic and enthusiastic, and takes 'blooming vitality' as its theme for the first time, drawing inspiration from the growth and blossoming of plants and incorporating natural elements such as petals, stems, and veins into the design and decoration, highlighting its naturalistic design style. Whether it is the welcoming wall with lush leaves or the clean and nimble petal lamp, the city's pulse and natural growth are perfectly intertwined here, making guests feel as if they are in a vibrant, dynamic, and warm city garden as soon as they step into the hotel.

While creating a relaxing and comfortable space atmosphere, the Hilton Garden Inn - Gen A has also upgraded its functional experience in many aspects. The public area is centered around a four-in-one function area that combines a drinks bar, retail, solitude, and social interaction, and is surrounded by other areas including a dining area, a shared workspace, a quiet workspace, an arrival area, and others that are seamlessly connected to facilitate guests' easy switch between work and rest. Flexible meeting spaces, gyms, and guest laundry rooms are all available. The guest rooms feature tree-shadow style wallpaper, business-friendly automatic lifting desks, and high-standard sound insulation system designs with selected mattress brands and soft and hard pillows, which enhance the guests' work efficiency and create a relaxing accommodation experience in the details.

In addition, the Hilton Garden Inn brand has announced cooperation with multiple brands highly adored by young people to further create a differentiated brand experience, including a collaboration with the well-known gourmet lifestyle brand 'Fengwei' to provide a unique and novel flower dumpling breakfast product, inviting guests to experience the collision of sea and land flavors and eat their happiness; Chinese independent clothing designer, Haizhen Wang, has created new hotel team member uniforms that convey Hilton Garden Inn's bright and enthusiastic service quality through its iconic tailoring techniques, exquisite outline lines, and a blend of rigidity and flexibility.

As one of the fastest-growing brands under Hilton Group, Hilton Garden Inn has created rich returns for Chinese investors and owners through efficient opening construction, strong investment returns, flexible 'franchise + entrusted management' dual cooperation models, and Hilton Group's powerful business engine, and has won praise from its partners.

品牌引领，与投资者和业主共生长

After ten years in China, the total number of Hilton Garden Inn hotels opened has exceeded 70, and the number of signed contracts has repeatedly broken new records. Today, the brand has nearly 250 operating and under development hotels in China.

The latest Hilton Garden Inn Zhanxin version further enhances the design and construction, using a complete set of adjustable modular components that can be 100% repeated, not only perfectly adapted to rental environments, but also can be quickly iterated with the evolution of external trends. In terms of cost-effectiveness, Zhanxin version has optimized the design of key links, including materials, construction, equipment and operation, to reduce costs in construction and operation. At the same time, the Hilton Garden Inn team will provide comprehensive support throughout the design process to achieve efficient project implementation.

Mr. Sean Wooden, Vice President of Business Development, Greater China and Mongolia, Hiltonsaid: "The release of the new and upgraded Hilton Garden Inn Zhanxin edition is another milestone in the 10-year win-win cooperation with investors and owners of Hilton Garden Inn and the resonation with the Chinese market. We hope that the upgraded Zhanxin edition of the Hilton Garden Inn will rely on Hilton's century-old high reputation and high recognition, global sales network and customer service center, a global member system of nearly 190 million members, and a complete management personnel training and conveyance system. Together with more investors and owners, we will "bloom with happiness" and lead the high-end selected service hotel market in China to new heights."

Along with the upgrade of Hilton Garden Inn Zhanxin edition, the brand will continue to follow the development strategy of "centered on city center, comprehensively layout along high-speed rails", adhere to the selection criteria of "core cities, core locations, core commercial circles", and accelerate its layout in China. The latest signed hotels include:

Hilton Garden Inn Beijing Yizhuangwith 222 rooms, is located in Yizhuang New City, a high-level autonomous driving demonstration area in Beijing, adjacent to Yizhuang Tongren Station of subway. There are many famous domestic and foreign enterprise headquarters, institutions and large offices within 3 kilometers, with lively business atmosphere. The building in which the project is located will be built into a comprehensive commercial service body integrating dining, shopping and life services to meet the production and living needs of the surrounding area. The expected opening time is 2025.

Hilton Garden Inn Tai Koo Li Chengduwith more than 200 rooms, is located in the northeast of Tai Koo Li business district, adjacent to 339 shopping center, Tianfu Panda Tower, yuejiujiang Ziwuyuan Wharf, Tai Koo Li, Shuijingfang and Lan Kwai Fong, and northward to Wanda Plaza and eastward to memory park. It is only 200 meters away from Yushuang Road Station, the same station of subway line 4 and 6. Through the windows, guests can not only enjoy the comfort and warmth of star-rated rooms, but also admire the prosperity and splendor of Chengdu.

Hilton Garden Inn Nanjing South Station Zengliwith 165 rooms, is located at the intersection of Yuding Square in the north of Nanjing South Station and the north square. It is 33 kilometers away from the airport. The hotel is close to Nanjing South Station, Vanke Jiuduhui, Mingfa Plaza, Huawei Nanjing Research Park, Zhongda Ximeng Himalaya Center and Nanjing's various tourist attractions and shopping centers. It is expected to open in 2025.

Hilton Garden Inn Haitang Bay Sanyawith 124 rooms, is located at No. 199, Honglong Road, Haitang Bay area, Sanya City. The hotel is 12 kilometers away from Yalong Bay Railway Station, 24 kilometers away from Sanya Railway Station and 32 kilometers away from Sanya Phoenix International Airport. Its geographical position is convenient for visiting Wuzhizhou Island Wharf, Houhai Bay and Yalong Bay Tropical Paradise Forest Park. The hotel is expected to open in 2025.

Hilton Garden Inn Xiamen Bailuzhou Parkwith 186 rooms, is located at the intersection of Hubin Middle Road and Hubin North Road in Siming District, and next to Bailuzhou Park. It is about 300 meters away from the subway line 2 Hubin Middle Road Station, enjoying the beautiful scenery of Yunlong Lake. The hotel is close to Wanxiangli, Wanxiang City, Panji Commercial Square and Xiamen Cruise Center Xagu Wharf, Zhongshan Road Pedestrian Street, Xianyue Park and other attractions, with superior traffic advantages. It is expected to open at the end of 2024.

About Hilton Group

Hilton Group (NYSE: HLT) is an internationally renowned hotel management company with 23 outstanding hotel brands and over 7,600 hotels and nearly 1.2 million rooms in 126 countries and regions worldwide. Hilton Group has always been committed to realizing the founding vision of "making the world full of sunshine and warmth, and making guests feel hospitable", providing services to more than 3 billion guests in its century-long development. Hilton Group was named the top of the "Global Best Workplace" by Fortune magazine and the Great Workplace Research Institute, and has become a global industry leader for seven consecutive years in the Dow Jones Sustainability Index. Hilton Group has launched advanced services such as Digital Key Share, Gold and Diamond Card Member Room Automatic Upgrade, and "Directly Connected Rooms" to continuously improve the guest experience. Through its award-winning customer loyalty program, the Hilton Honors Club, nearly 190 million members can enjoy value-for-money points redemption for lodging. Through the free Hilton Honors Club Exclusive App, guests can easily complete their lodging reservations. For more information, please visit stories.hilton.com, and contact Hilton Group through the "Hilton Group News Center" and the "Hilton Hilton" WeChat public account, the "Hilton Hilton" official Weibo and the Chinese APP of Hilton Honors Club.

About Hilton Garden Inn

The award-winning high-end hotel brand Hilton Garden Inn provides high-end yet comfortable accommodation and a full range of modern and stylish facilities for business and leisure guests, bringing guests a high-quality upgraded experience. Hilton Garden Inn is committed to making every guest's stay more cheerful and enthusiastic. The brand has over 1,000 hotels in more than 62 countries and regions around the world, ensuring that guests enjoy a cheerful, enthusiastic, and relaxed journey from the first hello when they enter the hotel. Please reserve your stay at Hilton Garden Inn through hgi.com or the industry-leading Hilton Honors Club Exclusive App. Hilton Honors Club members can directly book rooms and enjoy instant benefits through official Hilton Group channels. For more information on Hilton Garden Inn, please visit stories.hilton.com/hgi, and learn more about the brand through the "Hilton Group News Center" and the "Hilton Hilton" WeChat public account, and the official Weibo of "Hilton Hilton".

¹The data comes from Lodging Econometrics (LE):