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The SOUR PATCH KIDS Brand Turns Mischief Into Currency in Its Own Immersive World on Roblox

PR Newswire ·  Jun 12 21:00

New tycoon experience delivers sour-then-sweet rewards

EAST HANOVER, N.J., June 12, 2024 /PRNewswire/ -- The SOUR PATCH KIDS brand is launching its own sour-then-sweet world on Roblox, a global immersive platform where millions of people connect and communicate daily. The SOUR PATCH KIDS Mischief Tycoon Experience takes fans, ages 13 and up, within the Roblox community, on a journey to rebuild the land that the Sour Patch Kids mischievously disrupted, which then turns sweet by offering users the opportunity to collect in-experience currency and mischief points. No real currency is required or earned by Roblox community members visiting this new experience on Friday, June 14, 2024.

Preview the entire Roblox and Sour Patch Kids Experience.
SPK x Roblox Experience portal ad.
Roblox x Sour Patch Kids zipline experience.
Strawberry Tycoon Experience.
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