On the evening of June 11th, the Chinese national football team advanced to the 18th round of the FIFA World Cup Asian qualifiers by a narrow margin, and fans jokingly attributed it to Singapore helping the team to "rise from the dead." Data from Tongcheng Travel shows that from June 11th to 12th, Singapore's tourism search popularity increased by more than 6 times, reaching its peak since 2024. Users from provinces and cities such as Guangdong, Jiangsu, Shanghai, Fujian, and Zhejiang are most interested in Singapore tourism information, and the search popularity for Singapore hotels also increased by 245% month-on-month. The coconut milk rice restaurant owned by Singapore goalkeeper Sunny's family has also become a popular associated search term for Singapore tourism.

Since the mutual visa exemption policy between China and Singapore came into effect in February of this year, Singapore's tourism popularity has maintained steady growth. Data from Tongcheng Travel shows that from February to May 2024, flight ticket bookings from China to Singapore increased by more than twice year-on-year, and local hotel bookings in Singapore also increased by more than twice month-on-month.