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クリーマ:コスト最適化と事業成長で回復局面

Kurima: Recovery phase through cost optimization and business growth.

Fisco Japan ·  Jun 12 09:08

Creema (4017) focuses on managing a handmade marketplace. They promote a creator empowerment program and provide various services to support creators. Their main services include handmade marketplace 'Creema', net shop service 'InFRAME', crowdfunding platform 'Creema SPRINGS', lesson video platform 'FANTIST', etc.

In the marketplace service, Creema collects transaction fees for 'Creema'. They have about 270,000 registered creators, approximately 17.69 million registered works (an increase of 2.19 million compared to the previous period), about 14.81 million app downloads (an increase of 0.90 million), and an average transaction amount per unit of 5,683 yen (an increase of 203 yen from the same period last year). In the platform service, they provide PR support services for businesses and local governments that are engaged in regional revitalization projects or events in commercial facilities, and advertising services for creators that wish to promote their works on 'Creema'. They also offer event services such as 'HandMade In Japan Fes', Japan's largest creator festival, and other services such as crowdfunding platform 'Creema SPRINGS' and lesson video platform 'FANTIST'. Many crowdfunding projects have reached their funding goal, and there are over 2,200 lesson videos on 'FANTIST', with increased courses offered by creators.

For fiscal year February 2024, the revenue was 250.8 million yen, an increase of 0.4% compared to the previous period. Operating profit was 41 million yen, a turn to profit from the -385 million yen in the previous year. They reduced promotional expenses for marketplace services by up to 57% compared to the previous period, achieving the same level of distribution amount as the previous period (16.5 billion yen, 99% compared to the previous year's results) even under significantly reduced costs. They succeeded in significantly reducing costs while expanding their investment in new businesses and systems. Sales from platform services were 683 million yen, an increase of 108% compared to the previous period due to the growth of advertising services.

For fiscal year February 2025, the revenue is expected to be 271.2 million yen (an increase of 8.1% compared to the previous period) and operating profit is expected to be 121 million yen (an increase of 192.9%). They aim to achieve business growth and an improvement in profit margins by continuing to strictly control costs and invest in new services and their main business, the marketplace service. In the marketplace service, the expected distribution amount is 17.3 billion yen (an increase of 5% compared to the previous period), the expected revenue is 1.653 billion yen (an increase of 3%), and in the platform service, sales are expected to be 742 million yen (an increase of 9%).

The translation is provided by third-party software.


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