Anta launches PG7 jogging cushioning technology platform
Anta (China) held the Anta PG7 (New Product) Technology Conference and PG7 Technology Roundtable in Xiamen on June 6 to officially launch PG7, a jogging cushioning technology platform specially built for the public. The cushioning performance broke the industry ceiling. Among them, the shock absorption G value reached 7.8; Haina yarn softness increased by 20%.
Breakthrough pricing, developed based on popular demand
Anta has released a total of two jogging shoes based on PG7 midsole technology: Anta Traveler and Anta Traveler, priced at 399 yuan and 299 yuan respectively, and officially went on sale on June 7. The launch price of international brand cushioning running shoes in the past two years has exceeded 1,000 yuan, such as ASICS Nimbus26 for 1,290 yuan; Adidas Ultra Boost Light for 1,399 yuan; and Nike Invincible 3 for 1,399 yuan. Among domestic brands, Li Ning Yueying 3PRO is 699 yuan. We believe that Anta's current pricing is extremely advantageous, which means that the top cushioned running shoes have officially entered the era of the three letters.
Most cushioned running shoes on the market are designed from the top down, and high-end products designed for elite runners are reduced and provided to the public. Anta PG7 disrupts the shock absorption industry in terms of product logic. It is not a reduction in the distribution of high-end products, but is based on technological research and development based on the actual needs of ordinary runners.
Top cutting-edge technology, fully optimized configuration
The PG7 series uses a fusion thermoplastic elastomer jointly developed by Anta and Sinopec Shoe Material Innovation Laboratory to create a new era of cushioning; among them: 1) Shoe insole: After 5 years of data collection, Anta found three arcs that fit the Chinese foot shape to create a wide Haina; 2) Upper: Anta uses DuPont's Sorona fiber, which is far more soft than ordinary polyester yarn, bringing a full range of foot comfort experiences; 3) Insole: Verified by AI simulation analysis of the Shanghai University of Science and Technology There is a higher peak The peak pressure from pressure to the final version is released on the bends and ends, further improving comfort; 4) Midsole: Designed and iterated by AI to naturally guide the bending of the metatarsal joint during running, with a groove in the middle.
Anta focuses on the field of popular professional sports. Focusing on the “popular positioning, professional breakthrough, and brand improvement” strategy, Anta is committed to providing functional and cost-effective sports products to Chinese consumers in terms of brand resource layout and IP product creation.
The company has strong R&D capabilities and is committed to improving product performance, consolidating professional image, and strengthening competitiveness. The professional running shoe matrix has been strengthened, and more products with different price systems and diversified products have been developed around the core series, covering the needs of different scenarios such as racing competitions, racing training, cushioning protection, and off-road outdoor activities.
Maintain profit forecasts and maintain “buy” ratings
Anta developed PG7 based on popular demand, and breakthrough pricing brought high-end cushioning technology into the purchasing range of ordinary runners. We expect revenue for 2024-26 to be RMB 70.8 billion, RMB 79.5 billion, and RMB 87.8 billion respectively; net profit to mother will be RMB 13.2 billion, RMB 13.5 billion, RMB 15.6 billion, EPS will be RMB 4.7 per share, RMB 4.8 per share, RMB 5.5 per share, and corresponding PE will be 17/17/14x, respectively.
Risk warning: industry competition intensifies; market acceptance of new products falls short of expectations; terminal consumption falls short of expected risks, etc.