Hefei Department Store Group (000417.SZ) announced on the investor interaction platform on June 11 that during the Dragon Boat Festival, the company actively responded to the government's stimulus for consumption campaign of 'Huizhou Dynamic Consumption' and coordinated with the '66 Shopping Festival.' During the three-day Dragon Boat Festival (June 8th to June 10th), the retail sales of the main business reached 137 million yuan, a year-on-year increase of 24.1% compared to last year's Dragon Boat Festival holiday (June 22nd to June 24th), with supermarket transaction volume increased by 25.8%. At the same time, the company's Bai Da Electric Appliances actively seized the opportunity of the 'new round of consumer goods for old' policy, tapped market potential, improved service quality, and achieved a sales growth rate of 79.3% during the Dragon Boat Festival. The company actively built a new online and offline integration, and sold 2.04 million yuan worth of online vouchers during the Dragon Boat Festival holiday, driving sales of 11.98 million yuan. Festival-related products at its subsidiary, Hejiafu Supermarket, such as zongzi, salted duck eggs, and gift boxes, saw a sales growth of 15.3%, while flowers, laundry products, and nutrition products increased by 54%, 91%, and 88%, respectively. In addition, the company actively coordinated its wine procurement and sales resources, innovated sales channels, deeply tapped group purchasing marketing, and increased its promotion of seasonal craft beer. As a result, wine sales during the holiday period increased by 31.7%.