Last night at the highly anticipated WWDC conference,$Apple (AAPL.US)$played a clever pun: artifical intelligence (ai) was replaced by Apple intelligence.

Although the market was not particularly impressed by Apple, and even questioning their AI capabilities, which appeared lackluster during the presentation (the market cap closed three Baidu points lower), Apple still showcased a technological highlight at the WWDC event: privacy protection.

Apple emphasized at the conference that its new Apple Intelligence system will use a new technology called 'private cloud computing' to ensure that any data processed on its cloud servers is protected in a transparent and verifiable way. Furthermore, these datacenters do not rely on Nvidia chips, but solely use Apple's own chips.

According to Craig Federighi, Apple's senior vice president of software engineering at WWDC, part of Apple's AI system is implemented through edge computing.

Federighi stated:

Many of Apple's generative AI models can run entirely on devices powered by A17+ or M-series chips, thus eliminating the risk of sending personal data to remote servers.

If you need more powerful, cloud-dependent models (such as OpenAI's GPT model), Apple will use servers specially driven by its own chips to process it. Federighi emphasized that these servers are built-in with security tools written in Swift language. Apple AI only sends relevant data required to complete a task to these servers, and does not give complete access to contextual information on the device.

In addition, Apple stated that these minimal data will not be saved for future server access or further training of Apple's server-based models.

Federighi said:

Your data will never be stored or accessed by Apple, it will only be used specifically to fulfill your requests.

What's more, Apple emphasized that the integrity of privacy protection can be verified by external parties. Because the server code used by private cloud computing is public, third-party experts can inspect the code running on these servers at any time to verify Apple's privacy commitments.

However, despite the extensive measures taken, there are still dissenters.

Billionaire Musk, who hates OpenAI, tweeted after the WWDC conference that he would ban Apple devices from his company if Apple integrated OpenAI's large-scale models.

Musk also sarcastically remarked:

Apple has no intelligence to create their own AI, but has the ability to ensure that OpenAI can protect your safety and privacy. This is clearly absurd!

Once you give your data to OpenAI, Apple has no idea what actually happens. They are selling you down the river.

Edited by Jeffrey