According to Ai Media Consulting data, the market size of China's online micro-drama in 2023 is 37.39 billion yuan, a year-on-year increase of 267.65%. The market size is expected to reach 100 billion yuan in 2027.
Guangdong Provincial Radio and Television Bureau promotes the high-quality development of online micro-dramas.
The first is to strengthen research and communication. Conduct research on each key node of the micro-drama industry chain, visit Beijing, Shanghai, Zhejiang, Hunan and other places for field inspections, and visit enterprise institutions in Guangdong Province. Organize the Guangdong Province Online Micro-Drama Industry High-Quality Development Symposium. The second is to optimize the administrative approval process. Organize planning and filing review three times a month, and reduce the review time for completed pieces to within 15 working days. Expand the micro-drama review expert database, and select experts in advance for guidance in project establishment, screenwriting, filming, and submitting for review. The third is to improve the reward and support mechanism. Relying on the special fund project of Guangdong Province's arts and crafts, provide financial support for outstanding micro-drama works. Add micro-drama awards to the Guangdong Provincial Radio and Television Awards selection activities. Increase the number of micro-dramas collected in the original network audiovisual boutique project library in Guangdong Province. Set up a special selection of works with the theme of "Traveling around Guangdong with Micro-Drama".
Promote various areas in Guangdong Province to formulate policies to support micro-dramas, and currently Guangzhou and Shenzhen have included high-quality micro-dramas in their support range.
Companies related to the micro-drama industry chain:
According to Yang Chen, the editor-in-chief of China Literature Group, in 2023, the scale of China's online literature overseas market exceeded 4 billion yuan, with about 410,000 overseas online writers, about 620,000 original works overseas, and about 230 million overseas visiting users, covering more than 200 countries and regions around the world.
According to the data of iimedia consulting, the market size of China's web micro-drama in 2023 is 37.39 billion yuan, a year-on-year increase of 267.65%, and the market size is expected to reach 100 billion yuan in 2027.
The Yunding Theater in Disneytown, Shanghai Disneyland, has been officially opened to the public. A total of six top-quality shows have been settled in the theater, including "Mickey and Friends," "Beauty and the Beast," and "Frozen," which will be put on stage in succession. This is the first Disney in China with its own professional theater.
Guangdong Provincial Radio and Television Bureau promotes the high-quality development of online micro-drama, making the sector an important aspect of the cultural industry development in Guangdong Province.
Yuewen Group (00772): "Joy of Life Season 2," produced by CCTV, Tencent Video, Yuewen Film & TV and Xinli TV, has been broadcasted. "Joy of Life Season 1" was broadcasted in 27 countries and regions, and the second season has already established cooperation with Disney before it started filming, with global simultaneous release. In the Americas, Australia, Europe and other regions, the series premiered on video apps such as Youtube and viki, with viewing figures 2-3 times that of other mainland dramas on the day of broadcast. Public information shows that Xinli Media, owned by Xinli TV, was acquired by Yuewen Group in 2018 and has become an important part of the content industry chain of Yuewen Group. Yuewen Group and Switzerland's National Tourism Bureau jointly announced the launch of the "Quan Zhi Gao Shou: 25 Years of Meeting in Zurich Plan" and will launch a one-year deep-sea overseas cultural and tourism marketing campaign. From "Hot and Sexy" to "With Phoenix," "Joy of Life Season 2" and other film and television works, Yuewen's works are all released overseas. Taking "Hot and Sexy" as an example, it had a global release with Sony Pictures, with overseas box office breaking through 7 million US dollars.
Ningmeng Film and TV (09857): The first costume micro-drama "The Chronicles of the Shadow House," produced by Ningmeng's micro-drama subsidiary Haoyoubenling, was launched on platforms such as Douyin on April 3. Nearly 50 million views were received on Douyin in the first 24 hours, with a recharge of more than 10 million yuan. Currently, the company has broadcasted 8 short dramas, including female issue dramas such as "Twenty-nine", "Twenty-nine Season 2", "Save My Family From Debts," and "Behind Traffic," on Douyin and other platforms, with a total of more than 2.4 billion views. The dramas have been ranked first in the Douyin short drama chart continuously.