On June 11th, IGONET cited data from the market research company Emarketer, stating that by 2026, groceries are expected to account for 19% of e-commerce sales in the United States, possibly surpassing outfits and followed by consumer electronics and housewares. With the passage of time, the penetration rate of online groceries will become higher and higher. This category will bring billions of dollars in revenue to the e-commerce market and it will become the largest e-commerce category from the perspective of purely transaction volume. Currently, Walmart has a market share of 27% in this area, followed by the e-commerce giants Amazon and the grocery delivery platform Instacart, with 20% and 19% respectively. Morgan Stanley analysts said in a statement that with Walmart's investment in e-commerce, they believe it will continue to be the leader in this field.