Tongchengtravel released a report on the 2024 Dragon Boat Festival travel, which showed that local and surrounding tours were popular again this year during the festival (June 8-10), with nearly a 20% year-on-year increase in bookings for surrounding tours. Domestic and outbound tourism also saw a corresponding increase in the number of travelers, with a 220% year-on-year increase in orders for self-drive rental cars in Shanghai during the three-day holiday. Traditional customs attracted more foreign tourists to come and experience, with a 115% year-on-year increase in inbound travel bookings for the Dragon Boat Festival.

Tongchengtravel's report showed that the cultural and tourism consumption market during the 2024 Dragon Boat Festival holiday maintained a growth trend based on last year's high level of running. Among them, the third and fourth-tier cities with few people, beautiful scenery and high cost-effectiveness are popular among tourists. The data show that the travel booking heat of popular third and fourth-tier cities has grown by more than 100% year-on-year. Huangshan, Aba, Altay, Jinzhou, Chengde, Datong, Yanbian, Lanzhou, Zhangjiakou, and Rizhao are the black horse destinations with the fastest growth in booking heat for the 2024 Dragon Boat Festival holiday.