Source: e company Author: Wang Xiaowei

The latest news from Xiaomi's auto service provider reports that after setting a new car delivery target of 120,000 units for 2024, Xiaomi's auto factory is recruiting a large number of workers with a monthly salary of up to 10,000 yuan and a year-end bonus included in the compensation package.

Although Xiaomi has not made a clear response to this, Lei Jun made a similar statement at the Beijing International Auto Show at the end of April this year. At the press conference, Lei Jun issued an appeal for talent, inviting talents from all over the world to join Xiaomi and create a dream car.

The higher the goal, the better.

Xiaomi's continuous popularity is an important background for the talent competition in Xiaomi's automobile industry.

At the Future Car Pioneer Conference 2024 held recently, Lei Jun, chairman of Xiaomi Group, revealed that Xiaomi's automobile locked in 88,000 orders in the first month, exceeding expectations. XiaoMI SU7's first month delivery volume reached 7058 units in April of this year, and 8630 units were delivered in May. Starting from June, Xiaomi's automobile factory started double-shifts to ensure that more than 10,000 units will be delivered in June alone.

Recently, at Xiaomi's performance conference, Xiaomi updated its annual target: to ensure the delivery of 100,000 vehicles throughout the year and aim for 120,000 vehicles.

According to industry experts, Xiaomi's automobile has an advantage in terms of salaries in view of the disclosed monthly salary. "Due to the sufficient order volume, a large number of recruits may be manual laborers. From the highest situation that can reach tens of thousands of yuan, it has high attraction in the automobile industry."

Previously, a Securities Times e reporter had visited the Xiaomi automobile factory. The Xiaomi automobile factory is located in Beijing Yizhuang and the Xiaomi SU7 was born here and then went nationwide. After reaching full production capacity, the factory produces a new car every 76 seconds.

The Xiaomi automobile factory is not only a manufacturing plant, but also a fully functional entity that integrates production, research and development, testing, sales, and experience. Logically, most of the newly recruited employees will work here, and the job positions will involve final assembly workshop, welding workshop, painting workshop, bodywork workshop, battery workshop, fully automated workshop, and so on.

From the Xiaomi automobile app, it can be seen that the production capacity of the Xiaomi SU7 is still tight. After locking orders for the SU7 and SU7 Pro, it is expected to be delivered in 28-31 weeks, and after locking orders for SU7 Max, it is expected to be delivered in 33-36 weeks, which may take as long as 8 months.

In response to the problem of insufficient production capacity after Xiaomi automobile became popular, how to respond to it has always been the focus of the market.

At present, the relevant path is gradually clear:

First, in response to the demand for production capacity, Xiaomi automobile has started working overtime. Especially starting from June, the factory has implemented double shifts.

Second, carry out large-scale recruitment, involving technical workers, production line operators, and quality inspectors to ensure the smoothness and efficiency of the production line.

Third, accelerate the construction of the phase two factory. Previously, e company reported that the Xiaomi automobile phase two factory is progressing steadily. The area has now entered the demolition stage, and the landmark building "Fangxindian" has been demolished. According to the plan, Xiaomi's automobile phase two factory will start construction in 2024 and be completed in 2025.

As for whether new methods such as commissioning will appear in the future, time will tell.

From the perspective of the industry, Xiaomi automobile's large-scale recruitment has a sense of "reverse direction."

In the current fierce competition in the automobile industry, some car companies have chosen "layoffs" as the most direct way to deal with competition. From the public information, Tesla announced that it will cut more than 10% of its employees globally, and Ford China was recently rumored to have (effectively) laid off more than 1,300 people. Ideal and other new forces were also exposed to personnel optimization and other news. In addition, some car companies have begun to recall some laid-off employees because it has affected product research and development testing.

Some industry insiders believe that in the fiercely competitive market environment, most car companies are not having a good time, and "layoffs and mass recruitment" may become the main theme of the automotive industry after the "price war."

Some industry insiders believe that in the fiercely competitive market environment, most car companies are struggling, and "layoffs and expansion" may become the main theme of the auto market after the "price war".

Emergency response to accident.

With the continuous attention of Xiaomi Automobile, any sudden situation will be quickly noticed.

On the morning of June 7th, a serious traffic accident occurred in Chunjiang Yihao community in Meilan District, Haikou City. The surveillance video showed that a Xiaomi SU7 electric car suddenly rushed towards the electric cars and pedestrians traveling normally in the non-motorized lane when it drove out of the parking lot, causing one death and three injuries.

Subsequently, Xiaomi Automobile released a statement:

1. After the incident, we intervened immediately and actively cooperated with the police to check and survey.

2. After cooperating with the police to retrieve the vehicle data, it was found that all the vehicle status including brake pedal status was normal at the time of the accident except the acceleration pedal continuously depressed. We have provided the vehicle data report to the traffic police department and will actively cooperate with the investigation. We will disclose any relevant results in a timely manner.

3. The media's description of "vehicle out of control" and "brake failure" are seriously false, without understanding the facts and data.

4. We will sincerely and properly cooperate with the owner and relevant parties in handling the aftermath of this accident.

Editor/Lambor