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港股异动 | 易生活控股(00223)尾盘拉升逾57% 此前成立文商旅发展研院 市场关注品牌创新进展

HK stock market anomaly | elife hldgs (00223) surged more than 57% in the final trading session, previously established the Cultural, Business and Travel Development Research Institute. The market is paying attention to the progress of brand innovation.

Zhitong Finance ·  Jun 7 16:13

At the end of trading, elife hldgs (00223) rose more than 57%. As of the close, it increased by 54.76% to HK$0.325, with a turnover of HKD 2.1553 million.

According to the Zhitong Finance and Economics APP, elife hldgs (00223) rose more than 57% in the final trading session, and as of the close, it increased by 54.76% to HK$0.325, with a turnover of HKD 2.1553 million.

It is reported that elife hldgs established a wholly-owned subsidiary, the Wenshanglv Development Research Institute Co., Ltd. on December 1, 2023, to promote brand innovation and development comprehensively. The announcement stated that the Group is committed to achieving full coverage in brand promotion and supply chain business, focusing on providing full-cycle digital services for the six major areas of modern life: "food, shelter, transportation, tourism, shopping, and entertainment".

Subsequently, the Group held a signing ceremony for a strategic cooperation agreement on tourism brand strategy with the Anshun Municipal Bureau of Culture, Sports, Radio, Television, and Tourism and the Qiannan Prefecture Bureau of Culture, Radio, Television, and Tourism. Furthermore, they reached a strategic cooperation agreement with Guizhou Taibai Liquor Industry Co., Ltd. to promote digital marketing of the Guizhou Taibai liquor brand, with a cooperation period of three years. On May 16th, the 2024 China Brand Day · Guizhou Brand Series Activities were launched in Guiyang, and the city corridor project jointly built by XieLv Group and elife hldgs was invited to the Guizhou Brand Conference for a wonderful appearance.

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