Company overview of Sun Frontier Real Estate <8934>.
1. Company Overview
The company group mainly provides specialized real estate services for office buildings and stores in Tokyo. The group's business is divided into "real estate regeneration," "real estate services," "hotel/tourism," and "other businesses." The real estate regeneration business mainly involves re-planning real estate, rental buildings, and selling small real estate ownership commodity etfs. The Real estate service business mainly focuses on office sales/rental brokerage (leasing management), property management, building maintenance, delinquent rent guarantee, and rental conference rooms as its main business content. The hotel and tourism business involves hotel operation/development and regional revitalization, while the other business engages in overseas development and construction. By focusing on the real estate regeneration business, it has achieved diversified revenue by constructing the optimal business portfolio.
The name "Sun Frontier" represents the desire to be a company that strongly shines for the happiness of humanity and society. To achieve this, the company wants employees to pursue their dreams and challenge new things. "SUN=Sun" represents the power and radiance that continues to shine greatly, symbolizing love and altruism that pours down on everyone. "FRONTIER=pioneer" represents the attitude of continuing to challenge the creation of new value. In addition, it practices philosophy-based management, with "altruism" defined as the top concept in its creed. It is a visionary company that flexibly changes based on clear action guidelines, aiming for long-term success rather than pursuing short-term profits.
As of the end of the March 2024 period, the company's headquarters are in Chiyoda-ku, Tokyo, with total assets of 188,661 million yen, capital of 11,965 million yen, a self capital ratio of 48.0%, and 48,755,500 shares issued (including own shares).
2. History
The company was established in April 1999 for the purpose of buying, selling, managing, and brokering real estate. The founder, Tomoaki Horiguchi, is a pioneer in the real estate regeneration business. He has been renovating small and medium-sized office buildings in central Tokyo that have deteriorating profitability into highly operational and high-profit rental buildings one after another. In December 2004, five years after its establishment, the company was listed on the JASDAQ Securities Exchange. In August 2015, it started hotel management business, and in November 2017, it started regional revitalization business, contributing to the development of the local community through customer satisfaction. In April 2019, the company celebrated its 20th anniversary and appointed Seiichi Saito as representative director and president in April 2020 to train human resources that will lead the next generation and strengthen its management base. In September 2023, it signed a business partnership contract with Advantage Advisors, Inc. and issued convertible bond-type subscription rights attached corporate bonds to the fund that Advantage Advisors provides services to. In addition, in October of the same year, it established SF Human Support Co., Ltd. to support employment of specified skilled foreign workers and others.
(Author: FISCO Guest Analyst Ryoji Mogi)