Source: Sina Technology In 2023, 23-year-old Sam Altman (Sam Altman) spoke enthusiastically at the company's annual developer conference, praising the company's new app store for promoting his developed software (a friend positioning service called Loopt). "We think this is a new mobile era and we are excited to participate in it," Altman said. Today, 16 years later, Apple has invited this entrepreneur again - but the situation is different this time. Now the company needs his help, just as he needed Apple. Currently, the OpenAI startup run by Altman is at the forefront of the generative AI field. In order to catch up in this field, Apple has established a partnership with OpenAI to integrate ChatGPT into iPhone's operating system. Although the controversial Altman is unlikely to appear on stage at the press conference, this agreement will be the focus of next week's Apple Worldwide Developers Conference, indicating how much the power dynamics in Silicon Valley have changed in recent years. This agreement allows OpenAI to reach millions of Apple users, including those who may hesitate to use ChatGPT. For Apple, this collaboration brings the hottest technology of the artificial intelligence era - a chatbot with super powers that can be combined with its own services. Apple has been developing a series of artificial intelligence features, including features that run on its devices and other features that require cloud computing. Apple has also introduced artificial intelligence technology for the Siri digital assistant, but the company's self-developed chatbots have not yet met standards. Technology veteran Dag Kittlaus said that the collaboration with OpenAI is likely to be a "medium-term relationship" for Apple. Before Siri was acquired by Apple, he was co-founder and operator of Siri. "But one thing is certain, they will strive to cultivate their own capabilities in this regard. " On the morning of June 11th Beijing time, CEO Tim Cook will deliver a keynote speech at the Worldwide Developers Conference, which is considered the largest sales promotion of Apple in recent years. The company must convince consumers, developers and investors that Apple can thrive in the era of artificial intelligence. Due to the stagnation of Apple's existing businesses, five of its six quarters' revenue declined, and it faces greater pressure. In the field of artificial intelligence services, Apple once took the lead by releasing the Siri digital assistant in 2011, ahead of Amazon's Alexa and Google Assistant entering the market. But the company quickly fell behind its competitors, and the first appearance of ChatGPT in 2022 caused earth-shaking changes. In November 2022, OpenAI's chatbot inspired consumer imagination and prompted tech giants to compete to develop their own artificial intelligence services. Since then, Apple's main competitors have made progress. Gemini's chatbot is competing with ChatGPT for the dominant position in this emerging market. Microsoft is OpenAI's biggest supporter and has begun to integrate its AI-assisted Copilot into software. Amazon has also demonstrated an artificial intelligence-enhanced version of the Alexa voice assistant. In contrast, Apple has remained silent about its ambitions in artificial intelligence until now. Cook said last year that the company will act cautiously in new areas and will only add artificial intelligence technology on a "thoughtful basis." Recently, he believes that Apple will have an advantage in the field of artificial intelligence because the company can seamlessly integrate hardware, software and services together. Behind the scenes, Apple employees have been working hard to fulfill this promise. Before and after the release of ChatGPT, a small team in Apple's artificial intelligence and software engineering departments began using a framework called Ajax to develop ChatGPT's competitors. Apple software chief Craig Federighi urged managers to add as many artificial intelligence features as possible to the latest version of the iPhone and iPad operating system (internally referred to as "Crystal"). The service department led by Eddie Cue began to build the infrastructure of new data centers to support online artificial intelligence services. Employees also began researching how to apply artificial intelligence to Apple Music and the company's productivity applications.

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Today, Apple has invited entrepreneur Sam Altman again, but this time the company needs his help, just like he once needed Apple's help. Sam Altman's startup OpenAI is at the forefront of the generative AI field, and in order to catch up in this field, Apple has established a partnership with OpenAI to integrate ChatGPT into iPhone's operating system.

Sam Altman's startup OpenAI is at the forefront of the generative AI field, and in order to catch up in this field, Apple has established a partnership with OpenAI to integrate ChatGPT into iPhone's operating system. Although Sam Altman is unlikely to appear on stage at the press conference, this agreement will be the focus of next week's Apple Worldwide Developers Conference.

Apple has partnered with OpenAI to integrate ChatGPT, a chatbot with superpowers, into the iPhone's operating system. This collaboration brings the hottest technology of the artificial intelligence era, and will enable OpenAI to reach millions of Apple users, including those who may hesitate to use ChatGPT.

Apple has been developing a series of artificial intelligence features, including those that run on its devices and those that require cloud computing. Apple introduced artificial intelligence technology for the Siri digital assistant, but the company's self-developed chatbots have not yet met standards.

Dag Kittlaus, a technology veteran, believes that the collaboration with OpenAI is likely to be a "medium-term relationship" for Apple. "But one thing is certain, they will strive to cultivate their own capabilities in this regard." Before Siri was acquired by Apple, Dag Kittlaus was co-founder and operator of Siri's business.

CEO Tim Cook will deliver a keynote speech at the Worldwide Developers Conference on the morning of June 11 Beijing time, which is considered the largest sales promotion of Apple in recent years. Here, Apple must convince consumers, developers and investors that they can thrive in the era of artificial intelligence, and due to stagnation of its existing businesses, and five of its six quarters' revenue declined, it faces greater pressure.

Both companies have not publicly disclosed this agreement, and specific terms are not clear. Apple declined to comment, and OpenAI in San Francisco also declined to comment.

Apple once took the lead in the market by releasing the Siri digital assistant in 2011, ahead of Amazon's Alexa and Google Assistant. But the company quickly fell behind its competitors, and the first appearance of OpenAI's ChatGPT in 2022 caused earth-shaking changes.

In 2022, OpenAI's chatbot ChatGPT inspired consumer imagination and prompted tech giants to compete to develop their own artificial intelligence services. Since then, Apple's main competitors have made progress. Gemini's chatbot is competing with ChatGPT for the dominant position in this emerging market. Microsoft is OpenAI's biggest supporter and has begun to integrate its AI-assisted Copilot into software. Amazon has also demonstrated an artificial intelligence-enhanced version of the Alexa voice assistant.$Alphabet-A (GOOGL.US)$/$Alphabet-C (GOOG.US)$Gemini's chatbot and OpenAI's ChatGPT are competing for the dominant position in the emerging market of AI services. Microsoft is OpenAI's biggest supporter, and has begun to integrate its AI-assisted Copilot into software. Amazon has also demonstrated an artificial intelligence-enhanced version of the Alexa voice assistant.

Apple has remained silent on its ambitions in the field of artificial intelligence until now. Apple CEO Tim Cook once said that the company will act cautiously in new areas and will only add artificial intelligence technology on a "thoughtful basis." Recently, he believes that Apple will have an advantage in the field of artificial intelligence because the company can seamlessly integrate hardware, software and services together.

Behind the scenes, Apple employees have been working hard to fulfill their promise of developing their own artificial intelligence services. Before and after the release of ChatGPT, a small team in Apple's artificial intelligence and software engineering departments began using a framework called Ajax to develop ChatGPT's competitors. Employees also began researching how to apply artificial intelligence to Apple Music and the company's productivity applications.

Craig Federighi, Apple's software chief, urged managers to add as many artificial intelligence features as possible to the latest version of the iPhone and iPad operating system (internally referred to as "Crystal"). The service department led by Eddie Cue began to build the infrastructure of new data centers to support online artificial intelligence services.

Apple has found that its AI technology is capable of supporting functions such as voice memo transcription, photo editing, as well as the new search function for the Safari web browser and the automatic reply function for Messages. However, the company recognized early on that OpenAI and Google were far ahead in the field of chatbots and instant assistants.

This has put Apple in a predicament. Its own technology is not mature yet, and executives are worried that out-of-control chatbots will damage the company's reputation. People familiar with the matter disclosed that some people within Apple even have a philosophical aversion to having chatbots.

However, it was clear at the time that consumers wanted Apple to provide such a service, which led Apple down the road of reaching an agreement with OpenAI. A few months ago, Apple began discussions with OpenAI, Google, and other chatbot providers to discuss the integration of this technology into its iOS software.

Insiders said that by outsourcing chatbot functions, Apple can distance itself from the technology itself, including the occasional inaccuracies and "illusions" of AI, but this also links Apple to a startup company with a lot of turmoil and controversy. The 39-year-old Ultraman was briefly dismissed from his position last year for reasons that remain unknown. He recently angered Scarlett Johansson by releasing an AI voice that sounded similar to the movie star.

Although Apple is still in talks with Google about using Gemini on its devices, the iPhone maker has reached an agreement with OpenAI first. According to sources familiar with the matter, Apple may eventually provide multiple third-party chatbots, but is negotiating based on specific circumstances.

One source revealed that Apple chose OpenAI as its first AI partner for several reasons. First, OpenAI's commercial terms are better than those offered by Google, and Apple believes that OpenAI's technology is the best on the market. If Google's AI is integrated into the iPhone, it may also give the impression that Apple's biggest tech rival has beaten Apple in a crucial new field.

At the same time, OpenAI will be deeply integrated into some of the world's best-selling smartphones and tablets, giving it enormous exposure. However, Apple's participation may bring new attention to ChatGPT's security and privacy concerns. Depending on the extent to which Apple plans to integrate chatbots with its software, this may also mean that OpenAI can access personal information, which may make some users uncomfortable.

However, insiders have revealed that Apple is expected to offer new AI features as optional services. Therefore, if cautious users wish, they can easily avoid these features.

In any case, partnering with OpenAI is likely only a temporary measure. Apple has a long history of eventually filling internal technology with external technology, such as its chips replacing Intel's.

Apple has also set its sights on areas beyond chatbots. Insiders say Apple's goal is to use large-scale language models (the key technology behind generative AI) to support two secret robot devices it has developed.

These include a desktop robotic arm with a large iPad-like display. In addition, the company is also developing a mobile robot that can follow users around and handle household chores for them. Apple also hopes to equip AirPods with cameras and AI features.

Kitraoz said more directly that Siri has a chance to fully realize its potential. This could prove Apple's foresight and vision, that it was under the leadership of co-founder Steve Jobs that the company had the dream of an intelligent personal assistant.

"There are no longer any technological limitations to realizing Siri's original vision." Kitraoz said.

Editor / jayden