Source: Caixin.
What games did the National News Publishing Administration announce? What good news came from the Warcraft market recently in the Chinese server? How do we view the future of the gaming industry?
Benefiting from the double bullish market, most of the gaming stocks in the Hong Kong stock market have risen, among which Netease once rose more than 4%. As of press time,$NTES-S (09999.HK)$up nearly 4%,$FINGERTANGO (06860.HK)$up more than 2%,$TENCENT (00700.HK)$up nearly 1%.
In terms of news, the National News and Publication Administration announced the list of the third batch of imported online game approval numbers for 2024 yesterday, with 15 new games added this time. Among them, there is 1 client game, 3 game console (Switch and compound carrier) games, and the remaining 11 are mobile games.
This batch of approval numbers involves fewer products of listed companies, mainly covering Tencent (00700.HK) series games such as "War Magic Armor," "Fearless Contract: Source Energy Action" and "Pokemon Go: Pikachu," as well as the mobile game "Ragnarok," which is owned by Rastar Group (300043.SZ).
In addition, IP works such as "Hatsune Miku: Colorful Stage" operated by the Chaoxianguangnian, which is owned by ByteDance, "Samurai Spirit Dawn," operated independently by Leiting Interactive, which is separate from Perfect World, and the mobile game "Ultraman Hero Battle" owned by Letang Animation are also on the list of approved names.
The technical test for deleting game data of Blizzard's World of Warcraft China Service will start on June 11.
In addition to the National News and Publication Administration announcing the imported online game approval number, the progress of the return of World of Warcraft China Service, which has attracted much attention from the market in recent days, has further advanced. According to the official microblog of World of Warcraft, the technical test for deleting game data of China Service will start on June 11.
For World of Warcraft players who have been looking forward to it for a long time, this is undoubtedly exciting news. The opening of the technical test of deleting game data means that the China Service is one step closer to resuming its operation.
Stimulated by this news, Netease rose more than 4% in early trading.
How do we see the game industry in the future?
In its latest research report, Pacific Securities pointed out that in the first four months of 2024, the game industry as a whole presented a stable and upward trend, achieving a small increase in revenue year-on-year, and the industry has entered a stage of normalized regulation. As the summer approaches, many game companies are actively preparing, focusing on the schedule for the launch of new games. It is expected that in the second half of the year, the successive launch of key games will help to continue to improve the industry's prosperity and may increase the growth rate of the game market.
Galaxy Securities also expressed a similar view, believing that with the continuous validation of the normalization of license approvals and the successive launch of new games, the supply side of the gaming industry has become stable. At present, the gaming industry is in an overall upward development cycle, and it is recommended to focus on the head gaming companies that have a higher proportion in the overseas market and have rich product reserves.
Editor/Lambor