Original title: Respect “Made in Germany”, Tesla's fourth “gigafactory” settled in Berlin Source: Reference News Network
Reference News Network reported on November 14, foreign media said that on November 12, Elon Musk, the owner of high-end electric vehicle manufacturer Tesla, announced that after Nevada, New York, and Shanghai, Tesla will open a fourth “gigafactory” in the suburbs of Berlin.
According to an AFP report on November 13, Musk clearly stated on Twitter that the factory “will produce batteries, transmission systems, and automobiles, starting with the Model Y model.”
He praised the German project, saying that the “extraordinary” performance of the German project was “one of the reasons we chose Germany for our very large European factory.”
He also said that the Berlin factory will also include an engineering and design center because “Berlin has some of the best works of art in the world.”
When asked about Germany's backwardness in the field of electric vehicles, Musk replied, “I don't think Germany is lagging behind.”
Ferdinand Dudenhofer, a professor at the Center for Automotive Research at the University of Duisburg-Essen in Germany, commented: “This is good news for the German automotive industry. Competition always makes the industry grow faster and better. So this is good news for VW, Daimler, and BMW. In terms of speeding up the development of electric vehicles in Germany, Elon Musk's decision is more useful than holding 100 summits at the Chancellor's Office.”
Dudenhofer admitted that the location was “surprising” but “not unreasonable” because although this choice is expensive in terms of space and energy, “Berlin also has characteristics suitable for high-end brands.” Previous page 123 All works on the next page that indicate “Source: Reference News Network” may not be reproduced, excerpted or otherwise used without the authorization of this website.
Musk also mentioned that the factory will be put into operation in 2021, but Dudenhofer “is not convinced” because Tesla must “balance the financial situation”, and factories in China “obviously have priority”.
Also, according to Reuters on November 12, Tesla CEO Elon Musk said on the 12th that the electric vehicle manufacturer will establish its first European factory and an engineering design center in Berlin.
By building a factory in Germany, Tesla will add the “Made in Germany” reputation. Berlin also provides dedicated financial support for the production of battery packs for electric vehicles.
Musk tweeted that Tesla will manufacture batteries, transmission systems, and automobiles in its Berlin factory, starting with the low-cost Model Y sports multi-purpose car.
Last month, Tesla said it expects its European plant to begin production in 2021. The automaker is also speeding up production operations at its Shanghai plant.
According to reports, Musk announced the news of the Berlin factory at the German Golden Dudder Awards ceremony. He said the plant will be located near the newly built Berlin Airport.
The company has yet to prove that it can continue to be profitable. Tesla has stated that the company expects cash flow to be positive, but with the opening of new plants and the development of products including pickups and semi-trailers, it is facing huge investment.
The report pointed out that Musk's appearance at the Golden Rudder Awards ceremony proved once again that Tesla is trying to implement the marketing strategies adopted by German manufacturers known for their quality. Tesla, for example, built on the brand's reputation for reliability and athleticism by testing vehicles at Germany's Nürburgring North Circuit, which is the most challenging one. Previous page 123 All works on the next page that indicate “Source: Reference News Network” may not be reproduced, excerpted or otherwise used without the authorization of this website.
The company has established an engineering company in Prüm, Germany, which specializes in the production of automated manufacturing systems for battery manufacturing plants.
Profile picture: Tesla CEO Musk introduces the new Tesla Model Y car in Hawthorne, California, USA. (Xinhua News Agency/Associated Press) All works on the previous page 1234 on the next page that indicate “Source: Reference News Network” may not be reproduced, excerpted, or otherwise used without the authorization of this website.