JetBlue Airlines Corporation (NASDAQ:JBLU) shares are moving slightly higher Wednesday. The company recently announced a new partnership with Viator.

The Details: JetBlue and Viator's new partnership will integrate Viator directly into JetBlue Vacations platform.

The partnership will allow for customers to easily add experiences from Viator to their JetBlue flight and hotel bookings on the JetBlue Vacations platform. These experiences range from theme parks and private guided tours.

"We are pleased to be teaming up with Viator, to provide our customers with an expanded choice of relevant tours, attractions and activities in key destinations around the world," said Andres Barry, president, JetBlue Travel Products.

"This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey. We'll continue to innovate and focus on making it easier for JetBlue customers to experience the very best a destination has to offer, just in time for the upcoming summer travel season."

Related Link: Why XTI Aerospace Stock Is Flying

How to Buy JetBlue Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in JetBlue Airways's case, it is in the Industrials sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

JBLU Price Action: JetBlue shares are currently trading .46% higher at $5.48 at the time of writing, according to Benzinga Pro.

Image: JetBlue Photo via Wikimedia