Source: Wall Street See
It is reported that China Mobile will provide Apple TV+ service through set-top box, charged monthly, and the subscription revenue is shared by both parties. The video content may be available on Migu Video.
According to insiders, last year they had discussed launching Apple TV+ streaming service in China. The current status of the negotiations is unclear. If successful, Apple TV+ will become the only American streaming service available in the Chinese market. It is expected to attract over 200 million China Mobile broadband users. The agreement stipulates that China Mobile will provide Apple TV+ service through set-top boxes, charging monthly fees and sharing subscription revenues between the two companies. Reports also suggest that Apple TV+ cannot operate independently in the Chinese market due to Chinese regulations, and its content may be available on Migu Video, which is owned by China Mobile. Additionally, Apple is in discussions with China Mobile regarding other services such as Apple Arcade (a gaming subscription service). Currently, Apple TV+ subscription fee is $9.99 per month in the United States. Reports predict that the subscription fee in China will be lower than this level.$Apple (AAPL.US)$There are reports from the media that...$CHINA MOBILE (00941.HK)$Last year they had discussed launching Apple TV+ streaming service in China with Apple.
The negotiations between Apple and China Mobile for launching Apple TV+ streaming service are still unclear. If successful, Apple TV+ will be the only American streaming service available in China. It is expected to attract over 200 million China Mobile broadband users.
According to the agreement, China Mobile will provide Apple TV+ service through set-top boxes and charge monthly fees. The subscription revenues will be shared by both companies.
According to Chinese regulations, Apple TV+ cannot operate independently in the Chinese market. The content may be available on Migu Video, which is owned by China Mobile. In addition, Apple is in discussions with China Mobile regarding Apple Arcade and other services.
The subscription fee for Apple TV+ in the United States is currently $9.99 per month. Reports predict that the subscription fee in China will be lower than this level.
Insiders suggest that Apple may have chosen China Mobile as a partner for two reasons: First, considering the large number of China Mobile users and its background as a central enterprise, second, China Mobile had reached an agreement with Apple on iPhone sales in 2013, providing support for Apple's sales in the Chinese market.
Some point out that this cooperation will help boost Apple's slowing services business in recent years. According to the financial report, Apple's service revenue reached $85.2 billion last year, accounting for 20% of total revenue. In addition to Apple TV, Apple's services also include the App Store, Apple Music, iCloud storage, and more.
Editor/tolk