June 5th, 2024.
Lawson Co.,Ltd (Head Office: Shinagawa-ku, Tokyo, Representative Director: Sadanobu Takemasu, hereinafter referred to as 'Lawson') will be selling 'MUJI' products from Ryohin Keikaku Co.,Ltd. (Head Office: Bunkyo-ku, Tokyo, Representative Director: Nobuo Domae, hereinafter referred to as 'MUJI') at all Lawson stores (approx. 13,000 stores as of the end of April 2024, excluding 'Lawson Store 100') where MUJI has been introduced since Tuesday, June 11th. Lawson will be selling 'MUJI Acrylic Pile Short Length Socks Blue/Pink Border' (2 sizes, tax-included each 430 yen) and 'MUJI Cotton Half Handkerchief Light Blue Border' (tax-included 290 yen) exclusively at Lawson stores.
Since the full-fledged introduction of 'MUJI' in 2022, Lawson has been progressing its consideration of new products with Ryohin Keikaku. This time, Lawson will be releasing the Lawson store-exclusive colors of popular MUJI products, 'MUJI Acrylic Pile Short Length Socks' and 'Cotton Half Handkerchief'. This is the second release of Lawson-exclusive products following April of this year, and the first time for the handkerchief to be released.
| 'MUJI Acrylic Pile Short Length Socks Blue/Pink Border' (23-25 cm: left in the picture) (25-27 cm: right in the picture) Tax-included each 430 yen. The fabric on the sole is made of soft pile knit and knitted to fit the shape of the heel. It also suppresses the smell of sweat. (23-25 cm: left in the picture) (25-27 cm: right in the picture) Tax-included each 430 yen |
'MUJI Cotton Half Handkerchief Light Blue Border' Tax-included 290 yen, size: 23 cm x 11 cm. It's a half-sized handkerchief that can be easily put in a pocket or a small bag. We use organic cotton as the material. 290 yen (tax included) size: 23 cm x 11 cm It's a half-sized handkerchief that can be easily put in a pocket or a small bag. We use organic cotton as the material. |
In order to provide new value that is helpful to customers, Lawson sells 'MUJI' products in all stores (excluding some stores) in cooperation with Ryohin Keikaku. 80% of the customers who bought MUJI socks at Lawson were male, but about 70% of the customers who bought the Lawson-exclusive socks released in April were female customers. The sales revenue per store of MUJI's clothing category has increased by more than 30% compared to the previous year over the past three months (March to May).
* Based on Ponta card member data from March to May 2024.
Lawson will continue to develop and release convenient and enjoyable products in collaboration with Ryohin Keikaku.