As the highly anticipated Paris Olympics approaches, the sports industry is expected to have potential for explosive growth. Everbright Securities predicts that outdoor activities will increase and sports, outdoor, and sun protection related products will benefit from the catalyst of the Paris Olympics. Shanxi Securities stated that in Q1 2024, the sports apparel industry discounts are steadily improving, brand inventory has returned to a healthy level and retail turnover performance is in line with the company's expectations. In April, the sports and entertainment category social retail sales continued to grow rapidly under the high base of the same period last year, and industry demands are relatively strong. The stimulation of major events and the increase in people's enthusiasm for outdoor activities have driven the continued high enthusiasm for sports consumer spending. Keep won first place in multiple sports categories on the opening day of the 6.18 promotion. Data shows that Keep's Tmall channel on May 28th recorded a year-on-year increase of 203% in transaction volume (GMV), with the Keep Tmall flagship store breaking the full-day sales record in 22 minutes and 1 second; it only took 11 minutes for the Keep Tmall fashion flagship store to break last year's full-day sales record. In addition to the overall increase in sales, Keep's various single items also achieved remarkable results. The Keep immersion dumbbell won the top 1 for single items , and the Keep push-up training board, which has been on the top of the single item list for many years, once again won the top 1 of the list. In addition, products such as Keep fitness gloves, Keep widened yoga mat, deep tissue massage foam, fat-burning weighted skipping rope, and swimming caps, which were popularized by the movie "Hi, Mom", also ranked in the top three of the single item chart.