Merukari's part-time job service, 'Merukari Halo', has surpassed 5 million subscribers in less than 3 months since its launch.

Mercari · Jun 4 23:00

〜40代以上の登録者が約4割、クルーの6割以上がスポットワーク初心者〜
〜利用理由上位は、「面接履歴書不要」、「都合のよい時間に働ける」〜

株式会社メルカリ（以下、メルカリ）は、空き時間おしごとサービス「メルカリハロ」がサービス提供開始から3ヶ月弱となる2024年5月末時点で登録者数が500万人を突破^※1したことをお知らせいたします。また、スポットワーク業界全体も拡大しており、登録会員数は5月末時点で約2,200万人^※2となりました。

メルカリは、2024年3月6日より「だれでも、すぐに、かんたんに」働ける、空き時間おしごとサービス「メルカリハロ」の提供を1都3県で開始しました。その後、同年4月16日より全国展開を開始^※３し、5月末には登録者数が500万人を突破いたしました。

※1 空き時間おしごとサービス「メルカリハロ」の利用規約に同意した登録者の累計（5月末時点）
※2 スポットワーク協会調べ、スポットワーク仲介大手5社の登録者数の単純合計（「メルカリハロ」を含む）2024年5月末時点
※3 詳細についてはこちらをご覧ください：https://about.mercari.com/press/news/articles/20240416_mercarihallo-nationwide/

また、構造的な人手不足への対応策として多様な働き方の推進が急がれるなか、スポットワーク業界全体も拡大傾向にあります。日本国内のスポットワーク登録者数は2024年3月末時点から2ヶ月で約700万人増加し、同年5月末時点で約2,200万人にのぼっています。

「メルカリハロ」のクルー（「メルカリハロ」で勤務したことがある登録者）の多くも、「履歴書・面接が不要ですぐに働ける」「自分の都合の良い時間に働ける」などスポットワークの「気軽さ」や「簡単さ」に魅力を感じてサービスを活用いただいています^※4。また、登録者の3割以上が会社員・団体職員と社会人副業としてのニーズが確認できる他、40代以上の方で登録者の約4割を占めるなど、スポットワーク業界全体の広がりに伴い、多様なお客さまに幅広くご利用いただいています^※５。

※4 メルカリアプリ内調査より
※5 5月末時点

「メルカリハロ」の特徴

1.「メルカリハロ」で働く理由：気軽さや簡単さがスポットワークを活用する要因に

メルカリが「メルカリハロ」のクルーを対象としたアンケートを実施したところ、多くのクルーが「履歴書・面接が不要ですぐに働ける（36.8%）」「自分の都合の良い時間に働ける（34.3%）」などを理由に「メルカリハロ」で働いていることがわかりました。スポットワークの「気軽さ」や「簡単さ」が市場を広げる要因になっている傾向が伺えます。

2. 副業ニーズにも対応：登録者の3割以上が「会社員・団体職員」

「メルカリハロ」は従来のアルバイト従事者や学生の方だけではなく、「社会人副業」にも活用いただいています。登録者の3人に1人以上（約32％）が会社員・団体職員であり、高まる副収入ニーズの受け皿にもなっています。

3. 幅広い世代が利用：「メルカリハロ」の登録者の約4割は40代以上

「メルカリハロ」は、一般的にスポットワーク業界が抱く「若い人のためのもの」「学生向け」というイメージとは異なり、40代以上の登録者が全体の約4割を占めるなど、幅広い世代に満遍なくご利用いただいています。

4. 全国へ利用が拡大：約64%が1都3県以外の登録者

1都3県からサービス提供を開始した「メルカリハロ」ですが、4月16日より開始した全国展開にともない登録者が全国に広がっています。5月末時点で約64%が1都3県以外の登録者となっています。

5.「スポットワーク初心者」も多く活用：勤務したクルーの約61%がはじめてスポットワークを利用

メルカリがクルーを対象にアンケートを実施した結果、「メルカリハロ」を通じて勤務したクルーの約61%がはじめてスポットワークを利用した「スポットワーク初心者」であることがわかりました。これまでスポットワークを経験したことがなかったお客さまも、慣れ親しんだ「メルカリ」を通じて、気軽にお仕事がはじめられています。

6.「メルカリハロ」で得たお金の使いみち：趣味関連や日用品などのお買いものに活用

クルーに「メルカリハロ」を通じて得たお金の使いみちを聞いたところ1位「趣味関連（24.4％）」、2位「日用品（21.8%）」、3位「貯金（20.6%）」、4位「外食（14.2%）」の順となりました。日常生活でのお買いものに活用しているほか、スポットワークで得たお金を趣味をはじめとした「自身の好きなことやもの」に使っている利用者が多い傾向が伺えます。

7.「メルカリハロ」で人気のお仕事：物流倉庫やスポーツジムがトップに

勤務完了数が多い求人サブカテゴリーをもとに「メルカリハロ」で人気のお仕事をランキング化したところ「物流倉庫」が1位、ついで「スポーツジム・レジャー施設」が2位という結果になりました。カフェや飲食店などの接客業はもちろん、初心者の方でも比較的取り組みやすい軽作業の「おしごと」も人気の傾向にあります。

「メルカリハロ」のクルーの利用事例

久保田さん（40代）：普段利用している「メルカリ」をきっかけに、管理栄養士としてパートタイムで働くかたわら、飲食店の「おしごと」にチャレンジ

管理栄養士として24年間のキャリアを持つ久保田さんは、普段からよく利用している「メルカリ」のアプリで求人が出ていることをきっかけにスポットワークにはじめて挑戦。「飲食関係の裏側を知りたい」という気持ちから気軽に「おしごと」に応募され、現在では合計6回も勤務をされています。
https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview1/

神戸さん（30代）：Web系の専門大学に通いながら、空き時間を活用して「メルカリハロ」を利用

フリーランスを目指し、Web系のスキルが学べる専門学校に今年の4月に入学された神戸さん。動画やWeb制作を学びながら、空き時間を活用して「メルカリハロ」などで仕事をされ、時間を有効活用されています。
https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview2/

齋藤さん（30代）：出産後3年ぶりのしごと復帰の場として「メルカリハロ」を活用

もともとシステムエンジニアとして働いた齋藤さんは、出産後は専業主婦になり、3年ぶりの仕事復帰の場として「メルカリハロ」を選びました。現在では家事や育児などのスキマ時間を活用して、「メルカリハロ」を利用しています。
https://jp-news.mercari.com/articles/2024/05/30/interview3/

メルカリは今後も「メルカリハロ」を通じて、「働く」をより気軽なものにすることで、それぞれの好きなことや、やりたいことの実現の後押しをしてまいります。

Approximately 40% of registered users are over the age of 40, and over 60% of crew members are beginners in spot work.
Top reasons for using the service include "No need for interview or resume" and "Able to work at convenient times."

Mercari Co., Ltd. (hereinafter, Mercari) announces that the number of registered users of the spare time job service "Mercari Halo" has exceeded 5 million as of the end of May 2024, just under three months after the start of the service.^※1Furthermore, the entire spot work industry is expanding, and the number of registered members was approximately 22 million at the end of May 2024.^※2

On March 6, 2024, Mercari began offering the spare time job service "Mercari Halo," where anyone can easily work right away, in one metropolis and three prefectures. Afterward, nationwide deployment began on April 16 of the same year.And at the end of May, the number of registered users exceeded 5 million.

According to the Spot Work Association survey, the total number of registered users for the five major spot work brokerage companies, including "Mercari Halo," was about 22 million at the end of May 2024.
For details, please see here: https://about.mercari.com/press/news/articles/20240416_mercarihallo-nationwide/

As a response to the structural labor shortage, there is an urgent need to promote a variety of working styles. The entire spot work industry is also expanding, with the number of spot work registered users in Japan increasing by approximately 7 million in just two months from the end of March 2024 and reaching about 22 million at the end of May of the same year.

Many of the crew members of "Mercari Halo" (registered users who have worked with "Mercari Halo") are attracted to the "casualness" and "simplicity" of spot work and use the service because they can work "without a resume or interview" and "at a convenient time for themselves." In addition, over 30% of registered users have confirmed the need for side jobs as company employees or group employees, and approximately 40% of registered users are over the age of 40, which is in line with the spread of the entire spot work industry and is being utilized by a wide range of customers.^※4.

As of the end of May.

Features of "Mercari Halo": Reason for working with "Mercari Halo": ease and simplicity are factors for utilizing spot work

1. Reasons for working with "Mercari Halo": The casual and easy nature of spot work is a factor in using it.

Mercari conducted a survey for Mercari Halo crew, it was found that many of them work at Mercari Halo for reasons such as 'no need for a resume or interview, can work immediately (36.8%)', 'can work at a convenient time (34.3%)'. It can be inferred that the convenience and ease of Spot Work are factors that are expanding the market. With respect to product structure, 100-300 billion yen products' operating income were 401/1288/60 million yen respectively.

More than 30% of registered users are company workers or group employees, meaning that Mercari Halo is not limited to customary part-time workers and students but is also utilized for social side jobs.

42% of Mercari Halo's registered users are over 40 years old, showing that Mercari Halo is not just for young people and students as is common in the Spot Work industry. The usage rate is evenly spread among a wide range of age groups.

Mercari Halo is used throughout Japan, even though it started in one metropolis and three prefectures. As of the end of May, approximately 64% of the registered users were from outside these four areas.

Contrary to the general image of Spot Work industry as being 'something for young people' and 'aimed at students', Mercari Halo shows a different aspect. Forty percent of the registered users are over 40 years old, showing an evenly spread usage rate among a wide range of age groups.

Among those who worked as a crew, about sixty-one percent had used Spot Work for the first time through Mercari Halo.

Mercari Halo, which started providing services in one metropolis and three prefectures, has now expanded to a nationwide service since April 16, and registered users have spread throughout Japan. As of the end of May, approximately 64% of the registered users are from outside these four areas.

After conducting a survey of its crew, Mercari found that 'logistics warehouses' were the most popular job among crew members, followed by 'sports gyms and leisure facilities'. Not only service positions like cafes or restaurants but also relatively user-friendly light work jobs are becoming popular.

After conducting a survey on its crew, it was found that about 61% of those who worked through Mercari Halo were Spot Work beginners, using Spot Work for the first time through the friendly interface of Mercari.

According to the survey on crews about how they used the money they earned through Mercari Halo, the top three items are 'hobby-related (24.4%)', 'daily necessities (21.8%)', and 'saving money (20.6%)'. There is a tendency for users to spend their earnings on 'their favorite things and stuff' such as hobbies and interests, and also to use it for daily necessities.

According to the survey of crews on how they used the money they earned through Mercari Halo, the top three items are 'hobby-related (24.4%)', 'daily necessities (21.8%)', and 'saving money (20.6%)'. There is a tendency for users to spend their earnings on 'their favorite things and stuff' such as hobbies and interests and also on household necessities. Crew members also use their earnings for dining out.

Among jobs that are popular through Mercari Halo, 'logistics warehouses' ranks first, followed by 'sports gyms and leisure facilities', according to a ranking based on the number of completed jobs. User-friendly light work jobs are also becoming popular among those just starting out, rather than service positions such as cafes or restaurants.

Based on the number of completed jobs among sought-after positions through Mercari Halo, 'logistics warehouses' ranked first, followed by 'sports gym and leisure facilities'. Mercari Halo is not limited to customary part-time workers, students, and young people but is utilized by a wide range of age groups.

Examples of crew members using Mercari Halo.

Kubota (in his 40s): Along with his part-time job as a registered dietitian, he took on jobs at cafes through Mercari Halo, encouraged by the opportunity to explore the back side of the food industry.

Kubota, who has a 24-year career as a registered dietitian, saw a job offer on the app he regularly uses, Mercari, and tried Spot Work for the first time. Feeling curious about 'the back side of the food industry,' he started taking on light work jobs such as those at cafes through Mercari Halo, and since then he has completed six jobs.
https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview1/

Kobe (in his 30s): While attending a specialized college for web design, he worked on jobs through Mercari Halo and other services in his spare time.

Kobe entered a specialized school for learning web design skills to become a freelancer in April of this year. While studying video and web production, he spends his spare time working with Mercari Halo and other services to make the most of his time.
https://jp-news.mercari.com/articles/2024/05/27/mercarihallo_interview2/

Ms. Saito (in her 30s): Used 'Mercari Hello' as a place to return to work for the first time in 3 years after giving birth.

Originally worked as a systems engineer, Ms. Saito chose 'Mercari Hello' as a place to return to work for the first time in 3 years after giving birth. Now she uses 'Mercari Hello' during her free time for household chores and childcare.
https://jp-news.mercari.com/articles/2024/05/30/interview3/

Mercari will continue to support individuals in achieving their desires and goals through 'Mercari Hello' and making 'working' a more casual experience.

The translation is provided by third-party software.

The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.

メルカリ、空き時間おしごとサービス「メルカリ ハロ」、 サービス提供開始から3ヶ月弱で登録者数500万人を突破

Merukari's part-time job service, 'Merukari Halo', has surpassed 5 million subscribers in less than 3 months since its launch.

〜40代以上の登録者が約4割、クルーの6割以上がスポットワーク初心者〜〜利用理由上位は、「面接履歴書不要」、「都合のよい時間に働ける」〜

「メルカリ ハロ」の特徴

1.「メルカリ ハロ」で働く理由：気軽さや簡単さがスポットワークを活用する要因に

2. 副業ニーズにも対応：登録者の3割以上が「会社員・団体職員」

3. 幅広い世代が利用：「メルカリ ハロ」の登録者の約4割は40代以上

4. 全国へ利用が拡大：約64%が1都3県以外の登録者

5.「スポットワーク初心者」も多く活用：勤務したクルーの約61%がはじめてスポットワークを利用

6.「メルカリ ハロ」で得たお金の使いみち：趣味関連や日用品などのお買いものに活用

7.「メルカリ ハロ」で人気のお仕事：物流倉庫やスポーツジムがトップに

「メルカリ ハロ」のクルーの利用事例

Approximately 40% of registered users are over the age of 40, and over 60% of crew members are beginners in spot work. Top reasons for using the service include "No need for interview or resume" and "Able to work at convenient times."